Global Product Marketing Director — AI Security Growth

Evolv Technologies Holdings, Inc.; Waltham (MA); Hybrid; USD 152,000 - 246,000; Full time

Benefits offered by this job

Equity

Medical, dental, and vision insurance

Health Savings Account (HSA)

401(k) with company match

Flexible PTO

Tuition reimbursement

Job summary

Evolv Technology is seeking a Director of Global Product Marketing to shape messaging across hardware, software, analytics and AI-powered capabilities. You will own positioning, launches, and market expansion for a growing portfolio of security solutions, translating complex product value into buyer-ready narratives that help sales win.

Based at our HQ in Waltham, MA with hybrid flexibility, the role partners with Sales, Product, and Legal to drive adoption, proof, and competitive edge while

Qualifications

• 8-10 years of product marketing, platform marketing, or related B2B technology experience with a demonstrated track record of launching products and enabling growth across markets.
• Proven ability to translate complex technical products into clear, differentiated positioning and buyer-ready content.
• Strong competitive marketing instincts with experience building battlecards, content, and sales plays.
• Exceptional writing, storytelling, and executive communication skills; able to create credible content for both non-technical buyers and security experts.
• Experience partnering with Product Management, Sales, RevOps, Demand Gen, Customer Success, Communications, and Legal/Compliance.
• Comfort working with data, customer proof, market research, and feedback loops to strengthen claims and enablement.
• Strong judgment and the ability to lead cross-functional teams and assets quickly.

Responsibilities

• Own Evolv’s core product and portfolio positioning across product, vertical, buyer-persona, and expansion narratives.
• Translate technical capability into clear, compliant claims easy for sellers, executives, media, partners, and buyers to repeat.
• Build and maintain buyer-ready proof assets, including performance briefs, testing summaries, and customer proof.
• Create competitive battlecards, comparison content, and sales plays to differentiate and win opportunities.
• Partner with Product, Sales, BD, Solutions, Customer Success, Communications, and Legal/Compliance to strengthen claims and enablement.
• Lead go-to-market strategy and commercialization planning for new products, feature releases, integrations, and portfolio expansion.
• Develop a repeatable GTM playbook aligning cross-functional teams around launches, assets, training, and success metrics.
• Establish global expansion messaging, seller assets, regional narratives, and feedback loops for market-specific needs.

Skills

Product marketing

Storytelling

Executive communication

Job description

Evolv Technology is seeking a Director of Global Product Marketing to shape messaging across hardware, software, analytics and AI-powered capabilities. You will own positioning, launches, and market expansion for a growing portfolio of security solutions, translating complex product value into buyer-ready narratives that help sales win.

Based at our HQ in Waltham, MA with hybrid flexibility, the role partners with Sales, Product, and Legal to drive adoption, proof, and competitive edge while