Global Product Marketing

Applied Materials, Inc.; Santa Clara (CA); On-site; USD 152,000 - 209,000; Full time

Benefits offered by this job

Bonus eligibility

Stock awards

Relocation assistance

Travel 10%

Job summary

Applied Materials, Inc. is seeking a senior Market/Product Marketing professional in Santa Clara, CA to drive market strategy, GTM plans, and revenue growth across Memory, Foundry, Logic, Packaging, and ICAPS segments.

You will analyze market trends, craft business cases, and collaborate with Product Management, Marketing, Sales, and Engineering to deliver compelling value propositions and sales enablement content.

Qualifications

• Bachelor's or Master's degree in Business, Marketing, Engineering, Semiconductor Technology, or a related field.
• Experience in market analysis, product marketing, GTM strategy, business planning, or product management, preferably within the semiconductor industry.
• Strong understanding of TAM/SAM/SOM modeling, ROI analysis, pricing strategy, and market research methodologies.
• Ability to analyze customer requirements, industry trends, competitive intelligence, and third-party market reports.
• Experience developing business cases, product positioning, customer presentations, and marketing collateral.
• Strong analytical, communication, stakeholder management, and cross-functional collaboration skills.
• Familiarity with semiconductor markets, including Memory, Foundry, Logic, Packaging, and ICAPS segments is preferred.

Responsibilities

• Define and validate market requirements and positioning to drive revenue growth.
• Lead market entry strategies, customer engagement plans, and technology roadmap alignment.
• Analyze market trends, customer insights, and competitive landscape to shape GTM plans.
• Conduct TAM/SAM/SOM assessments and ROI benchmarking against existing technologies.
• Perform pricing analysis and recommend pricing strategies to maximize penetration.
• Collaborate with Product Management, Marketing, Sales, and Engineering to align strategy and GTM.
• Develop key business metrics including adoption, revenue impact, and market share.
• Create customer-facing presentations and sales enablement content.
• Support customer personas, journeys, and segmentation for engagement.

Skills

Market analysis

Product marketing

GTM strategy

Business planning

Product management

Stakeholder management

Cross-functional collaboration

Analytical thinking

Strong communication

Education

Bachelor's or Master's degree in Business/Marketing/Engineering/Semiconductor Technology

Job description

Who We Are

Applied Materials is the global leader in materials science and engineering solutions that are at the foundation of virtually every new semiconductor chip and advanced display in the world. The equipment that we create and service is essential to advancing AI and accelerating the commercialization of next-generation semiconductor chips. Join us and push the boundaries of materials science and engineering in a company at the foundation of the electronics industry. The work we do together advances the world’s technology.

Who We Are

Applied Materials is the global leader in materials science and engineering solutions that are at the foundation of virtually every new semiconductor chip and advanced display in the world. The equipment that we create and service is essential to advancing AI and accelerating the commercialization of next-generation semiconductor chips. Join us and push the boundaries of materials science and engineering in a company at the foundation of the electronics industry. The work we do together advances the world’s technology.

What We Offer

Salary: $152,000.00 - $208,500.00

Location: Santa Clara,CA

You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more.

At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits.

Work Location: This position is based in Bangalore, India

Key Responsibilities

• Define and maintain Market Requirements Specifications (MRS), business plans, value propositions, product positioning, and winning product definitions to drive sustainable revenue growth, market share expansion, and competitive differentiation.
• Lead market entry strategies, customer engagement plans, technology roadmap alignment, and new application development to identify, develop, and capture business opportunities across Memory, Foundry, Logic, Advanced Packaging, and ICAPS segments.
• Analyze market trends, customer insights, competitive landscape, and third-party industry reports to shape business strategy and go-to-market (GTM) plans.
• Conduct Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) assessments, including ROI benchmarking against existing technologies.
• Perform pricing analysis and recommend pricing strategies to maximize market penetration and profitability.
• Collaborate closely with Product Management, Marketing, Sales, and Engineering teams to ensure alignment of product strategy and GTM execution.
• Develop and monitor key business metrics, including adoption rates, conversion metrics, revenue impact, market share, and growth indicators.
• Create compelling customer-facing presentations, marketing collateral, value proposition materials, and sales enablement content.
• Support development of customer personas, customer journey mapping, and segmentation strategies to enhance customer engagement and market penetration.

Qualifications / Eligibility Criteria

• Bachelor's or Master's degree in Business, Marketing, Engineering, Semiconductor Technology, or a related field.
• Experience in market analysis, product marketing, GTM strategy, business planning, or product management, preferably within the semiconductor industry.
• Strong understanding of TAM/SAM/SOM modeling, ROI analysis, pricing strategy, and market research methodologies.
• Ability to analyze customer requirements, industry trends, competitive intelligence, and third-party market reports.
• Experience developing business cases, product positioning, customer presentations, and marketing collateral.
• Strong analytical, communication, stakeholder management, and cross-functional collaboration skills.
• Familiarity with semiconductor markets, including Memory, Foundry, Logic, Packaging, and ICAPS segments is preferred.

Additional Information

Time Type: Full time

Employee Type: Assignee / Regular

Travel: Yes, 10% of the Time

Relocation Eligible: Yes

The salary offered to a selected candidate will be based on multiple factors including location, hire grade, job-related knowledge, skills, experience, and with consideration of internal equity of our current team members. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation such as participation in a bonus and a stock award program, as applicable.

For all sales roles, the posted salary range is the Target Total Cash (TTC) range for the role, which is the sum of base salary and target bonus amount at 100% goal achievement.

Applied Materials is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.

In addition, Applied endeavors to make our careers site accessible to all users. If you would like to contact us regarding accessibility of our website or need assistance completing the application process, please contact us via e-mail at [e-mail], or by calling our HR Direct Help Line at 877-612-7547, option 1, and following the prompts to speak to an HR Advisor. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.