Global PR & Reputation Manager

Doosan Corp; West Fargo (ND); On-site; USD 120,000 - 180,000; Full time

Job summary

Doosan Bobcat is seeking a seasoned Global Communications Manager, Public Relations to lead earned-media and reputation initiatives worldwide. The role shapes the global PR strategy, directs media relations, and guides crisis communications while partnering with executives and cross-functional teams to ensure a single, consistent company voice.

The role requires senior-level judgment, extensive media experience, and the ability to train spokespeople.

Qualifications

• 10+ years of experience in public relations, corporate communications, media relations or crisis communications.
• Proven experience in media relations and crisis management across complex organizations.
• Experience guiding PR strategy globally and working with executive leadership.
• Ability to train spokespeople and provide strategic counsel to senior leaders.

Responsibilities

• Develop and lead a global PR strategy and calendar aligned with enterprise narrative.
• Serve as primary media contact and build relationships with national and trade media.
• Lead issues and crisis communications with cross-functional partners.
• Provide strategic counsel and train spokespeople for interviews and events.

Skills

Media relations

Crisis communications

PR strategy

Stakeholder management

Spokesperson training

Clear written communication

Reputation management

AI-assisted insights

Education

Bachelor's in Communications/Journalisme/PR/English

Tools

AI tools

Media monitoring tools

Job description

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers – and make the world a better place. Join our team today and start building your career with a worldwide leader.

Job Information

Bobcat invented the compact equipment industry, and its brand is one of the company's most valuable business assets. The Corporate Communications Manager, Public Relations leads the earned-media and reputation work that protects and builds that asset around the world.

This role owns Bobcat's global public relations strategy and plan, media relations, issues and crisis communications, and spokesperson readiness. It shapes how customers, dealers, employees, investors, media and communities understand Bobcat, from the jobsite to the boardroom. The manager sets the global PR direction that regional PR teams align to, and partners closely with Executive Communications, Investor Relations, Communications Strategy, Brand, Social, Internal and Dealer Communications, and Government Affairs to keep one consistent company voice.

The role is a trusted counselor to senior leaders on emerging issues and reputational risk, and is expected to help the organization move from reacting to issues toward anticipating them, with clear processes, prepared spokespeople and a steady pipeline of proactive stories.

This position is part of the Global Communications team within the CMO organization, reporting directly to the CMO.

Role & Responsibility

Global PR Strategy & Media Relations

• Develop and lead an annual global PR strategy and calendar, aligned with company strategy and the enterprise narrative, that regional PR teams align to and execute locally.
• Build and maintain strong relationships with business, trade, agriculture, construction, technology and local media, and serve as a primary media contact for the company.
• Identify, develop and pitch proactive stories on innovation, products, customers, dealers, people and company milestones, including AI and technology initiatives.
• Lead the Bobcat customer and dealer story pipeline for earned media, and provide dealers with PR guidance and tools to tell local stories in a brand-consistent way.
• Manage PR agency partners, including scopes, budgets, briefs and performance.
• Oversee news releases, statements, media kits, the online newsroom and announcement planning for launches, facilities, investments and leadership news.

Reputation Management & Measurement

• Monitor company and industry reputation across media, social and stakeholder channels, using AI-enabled monitoring and listening tools, and share insights and recommendations with leadership.
• Establish reputation and PR measurement (such as share of voice, sentiment, message pull-through and reach of key audiences) and connect results to brand trust and brand value goals.
• Keep the enterprise narrative and global communications playbook current for PR and spokesperson use, and help cascade it to communications leaders globally.
• Track external trends, industry and policy developments, and communications best practices that may affect the company's reputation.

Issues & Crisis Communications

• Lead the issues management process: early identification, assessment, escalation, scenario planning and coordinated response.
• Lead communications planning and response for issues and crises, working with Operations, EHS, Legal, HR, IT/Security, Government Affairs and business leaders, who own the operational response.
• Maintain crisis communications plans, scenario playbooks, holding statements, notification protocols and response templates, and run regular readiness exercises.
• Align external, internal, dealer and social messaging during significant developments, partnering with the extended communications teams.
• Coordinate with Doosan Group and Korea headquarters communications and Investor Relations on matters with group, market or disclosure implications.
• Lead post-issue reviews and turn lessons learned into process improvements.

Spokesperson Readiness & Leadership Counsel

• Provide strategic communications counsel to senior leaders on reputation considerations, media opportunities and spokesperson strategy.
• Build and maintain a bench of trained spokespeople and subject matter experts, and lead media training and interview preparation.
• Prepare briefing materials, messaging and Q&A for interviews, media events, trade shows and high-visibility engagements.
• Partner with Executive Communications on executive visibility and thought leadership, leading the earned-media and speaking-opportunity strategy.

Job Requirement

• 10+ years of experience in public relations, corporate communications, media relations or crisis communications, with agency and/or in-house experience.
• Proven media relations track record with national business and trade press, including securing coverage and managing difficult or sensitive inquiries.
• Demonstrated experience leading issues and crisis communications in complex, cross-functional situations involving Legal, HR, Operations, IT/Security, Government Affairs and business leadership.
• Experience setting PR strategy across regions in a global, matrixed organization; experience working with an international or overseas-headquartered parent company is a plus.
• Experience managing PR agencies and budgets.
• Proven ability to counsel senior leaders and to train and prepare spokespeople.
• Exceptional writing and verbal skills, with the ability to turn complex business, technical and sensitive information into clear, credible messages across formats.
• Experience measuring PR and reputation outcomes and using media monitoring and social listening tools; comfort using AI tools responsibly to work faster and smarter.
• Strong judgment, composure and discretion in high-pressure, high-visibility situations.
• Strong relationship-building and influence skills across functions, levels and external stakeholders.
• Strong organizational and project management skills, with the ability to balance urgent issues and long-term priorities.
• Preferred: experience in manufacturing, industrial, equipment, agriculture or B2B dealer-distribution businesses; experience with publicly listed companies and disclosure-sensitive communications.
• Travel required: approximately 10–24%, including some international travel.
• Education: We value skills gained through both education and experience. Applicants may qualify with a bachelor's degree in Communications, Journalism, Public Relations, English or a related field, or with two additional years of relevant professional experience.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.

Doosan is an Equal Opportunity Employer, including Individuals with Disabilities and Protected Veterans. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263.