Global PR Lead: Automotive AI & Software-Defined Mobility

NXP Semiconductors NV; Austin (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

NXP Semiconductors NV is seeking a seasoned Public Relations professional to shape and amplify its voice across automotive, AI, and intelligent edge domains. You will craft strategic narratives, lead media outreach, and partner with engineering and product teams to translate complex tech into compelling stories for global audiences.

The role emphasizes media relations, thought leadership, and executive communications, with opportunities to engage at major industry events and manage agency

Qualifications

• 5+ years of experience in public relations, media relations, technology communications, or related fields.
• Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Technology or a related discipline.
• Experience managing a public relations agency.
• Experience communicating complex technology topics to business, technical, and consumer audiences.
• Interest in Software‑Defined Vehicles, autonomous driving, AI, robotics, semiconductors, or automotive technologies.

Responsibilities

• Design and lead a strategic global PR and communications plan that supports NXP's ambition in automotive, AI, Software‑Defined Vehicle, and intelligent edge technology portfolios.
• Develop compelling narratives that position NXP as a leader in SDVs, autonomous driving, Physical AI, edge AI, vehicle computing, robotics, and connected systems.
• Write and edit press releases, media alerts, contributed articles, executive speeches, thought leadership content, blogs, and social media communications.
• Support communications for key technologies including automotive compute platforms, vehicle networking, AI processors, sensor fusion, secure connectivity, digital vehicle architectures, and intelligent IoT solutions.
• Collaborate with engineering, product marketing, strategy, and executive teams to translate complex technologies into business‑relevant stories.
• Identify and capitalize on industry trends related to AI, Physical AI, robotics, software‑defined architectures, autonomous systems, and future mobility.
• Build and maintain strong relationships with technology, automotive, AI, and business media, as well as industry analysts and influencers.
• Support executive thought leadership through media interviews, speaking opportunities, award submissions, and industry events.
• Prepare presentations, media briefing materials, messaging documents, and executive briefing books.
• Maintain repositories of media assets, backgrounders, messaging frameworks, competitive insights, and thought leadership materials.
• Monitor industry news, competitive activity, analyst reports, social conversations, and emerging technology trends to identify communications opportunities.
• Support NXP leaders in participating at global industry events, including CES, Embedded World, electronica, AutoSens, and automotive or AI‑focused conferences.
• Manage third party vendor support, including public relations agency resources.

Skills

Media relations

Storytelling

Editorial skills

Executive communications

Social media

Writing

Stakeholder management

Content development

Education

Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Technology

Tools

Microsoft Office

Job description

NXP Semiconductors NV is seeking a seasoned Public Relations professional to shape and amplify its voice across automotive, AI, and intelligent edge domains. You will craft strategic narratives, lead media outreach, and partner with engineering and product teams to translate complex tech into compelling stories for global audiences.

The role emphasizes media relations, thought leadership, and executive communications, with opportunities to engage at major industry events and manage agency