Global Performance Marketing Director — Growth & Data-Driven Leader

Semdispatch; San Francisco (CA); Hybride; USD 190 000 - 280 000; Plein temps

Résumé du poste

Airwallex in San Francisco is hiring a Director of Global Performance Marketing to lead its performance function on a hybrid basis. You will shape strategy, channel mix and investment models across paid search, paid social, display and new digital platforms.

The role requires a data-driven leader who will own CAC and LTV:CAC, manage budgets with Finance, and build testing frameworks for creative, targeting and messaging with regional teams.

Responsabilités

• Lead the global performance marketing strategy across paid search, paid social, display and emerging digital channels.
• Own CAC and LTV:CAC and pipeline KPIs, balancing strategy with hands-on execution.
• Collaborate with regional marketing leads, Finance and analytics teams on budgets and testing frameworks.

Description du poste

Airwallex in San Francisco is hiring a Director of Global Performance Marketing to lead its performance function on a hybrid basis. You will shape strategy, channel mix and investment models across paid search, paid social, display and new digital platforms.

The role requires a data-driven leader who will own CAC and LTV:CAC, manage budgets with Finance, and build testing frameworks for creative, targeting and messaging with regional teams.