Global Paid Media Strategy Lead

Feldinc

Ellenton (FL)

On-site

USD 120,000 - 180,000

Full time

14 days+

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Job summary

Feld Entertainment is seeking a Digital Advertising, Media Buying & Strategy Manager to lead media strategy, execution oversight, analytics, testing frameworks, and cross-functional partnership across markets. You will guide campaigns across domestic and international markets, align with Brand, Creative, and Analytics teams, and manage large budgets to drive attendance and revenue.

The role emphasizes turning performance data into actionable insights, improving planning and measurement, and

Qualifications

Bachelor’s degree in Marketing, Business, Analytics, Advertising, or related field.
5+ years in digital advertising, digital marketing, or media strategy.
Experience managing paid media budgets of $1M+ annually.
Strong hands-on expertise in Google Ads and connected TV.
Experience with Looker Studio, Power BI, Tableau, Google Analytics, platform reporting, or similar tools.
Experience mentoring or guiding team members.
Experience in entertainment, live events, or consumer-facing industries is advantageous.
Ability to collaborate with cross-functional teams and partners across markets.

Responsibilities

Develop and execute paid media strategies for Feld campaigns across domestic and international markets.
Manage activation, including setup, pacing, optimization, and performance reporting.
Partner with Brand, Creative, Analytics, agencies, and in-market stakeholders to align media plans.
Oversee international campaign readiness: localization, QA, trafficking, and launch coordination.
Monitor performance and adjust media plans to improve results against goals.
Connect media investment decisions to ticket sales and business performance.
Build KPI frameworks and benchmarking standards across brands and regions.
Train team members on analytics tools, testing methodologies, and measurement best practices.
Present recommendations with clarity to senior leadership.