Global Paid Media Strategy Lead

Feld Entertainment; Ellenton (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Feld Entertainment seeks a Digital Advertising, Media Buying & Strategy Manager to lead paid media strategy and execution for a portfolio of live events across domestic and international markets.

You will oversee activation, optimization, and performance reporting while collaborating with Brand, Creative, and Analytics teams to align plans with business goals. This role drives testing, localization, and cross-market excellence.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Advertising, or a related field preferred.
• 5+ years of experience in digital advertising, digital marketing, or media strategy
• Experience mentoring or guiding team members strongly preferred
• Experience with campaign reporting, dashboarding, KPI frameworks, and analytics tools such as Looker Studio, Power BI, Tableau, Google Analytics, platform reporting, or similar tools preferred.
• Experience managing paid media budgets of $1M+ annually, including campaign pacing, budget allocation, optimization, forecasting, and ROI/ROAS reporting.
• Experience planning, buying, optimizing, or evaluating paid media across major digital channels, with particular experience in Google Ads and connected TV.

Responsibilities

• Develop and execute paid media strategies for Feld campaigns across domestic and international markets.
• Manage paid media activation, including campaign setup, launch, pacing, optimization, and performance reporting across channels and platforms.
• Demonstrate strong hands-on paid media expertise, especially in Google Ads and CTV; experience with Meta, YouTube, TikTok, and DV360 preferred.
• Partner with Brand, Creative, Analytics, agencies, and in-market stakeholders to align media plans and priorities.
• Serve as a trusted media advisor to internal stakeholders, connecting media strategy to business objectives.
• Manage assigned media budgets, vendor relationships, and platform partnerships to support performance goals.
• Build relationships with media vendors and agency partners to identify opportunities and market insights.
• Oversee international campaign readiness, including localization, QA, trafficking, and launch coordination.
• Monitor performance trends and adjust media plans to improve results against goals.
• Connect media investment decisions and performance insights to ticket sales and broader business performance.
• Develop KPI frameworks and benchmarking standards across brands and regions.
• Train team on analytics tools, testing methodologies, and performance measurement best practices.
• Design and manage A/B testing roadmaps and workflows that support improvement.
• Develop POVs on emerging platforms and assess their application to Feld’s business.
• Partner to test and pilot innovative approaches with Creative, Analytics, Brand teams, agencies, and partners.
• Present recommendations clearly to non-media stakeholders and senior leadership.
• Maintain proactive communication with leadership through updates, documentation, and recommendations.

Skills

Digital advertising

Media strategy

Campaign reporting

Budget management

Mentoring

Analytics tools

Education

Bachelor’s degree in Marketing, Business, Analytics, Advertising, or related field

Tools

Looker Studio

Power BI

Tableau

Google Analytics

Platform reporting

Job description

Feld Entertainment seeks a Digital Advertising, Media Buying & Strategy Manager to lead paid media strategy and execution for a portfolio of live events across domestic and international markets.

You will oversee activation, optimization, and performance reporting while collaborating with Brand, Creative, and Analytics teams to align plans with business goals. This role drives testing, localization, and cross-market excellence.