Global Occupier Marketing Director

Cushman & Wakefield; Chicago (IL); On-site; USD 140,000 - 165,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Retirement savings plan

Health savings accounts

Paid time off

Job summary

Cushman & Wakefield seeks a Marketing Director for Global Occupier Services to lead our worldwide marketing strategy and align with sales and business development. This role drives messaging, campaigns, events, and thought leadership to accelerate revenue and strengthen market position.

The incumbent will partner with executives and regional teams, develop integrated campaigns, and oversee content across multiple channels to engage corporate real estate buyers.

Qualifications

• 10+ years of experience in B2B marketing, business development, or commercial real estate / professional services.
• Experience leading global or multi-region marketing strategies.
• Experience operating in a matrixed, global organization.
• Proven track record partnering with sales organizations to influence pipeline and revenue outcomes.
• Experience working with or marketing to corporate real estate / occupier clients preferred.
• Demonstrated experience leading industry event strategy (e.g., CoreNet Global or similar associations)

Responsibilities

• Develop and refine a global marketing strategy aligned to GOS priorities, revenue goals and target client segments.
• Align marketing with business development, account management and sales enablement to engage clients earlier.
• Deeply understand corporate real estate decision-makers and procurement dynamics.
• Translate insights into actionable marketing strategies and messaging while managing budget.
• Partner with GOS leadership to shape priorities, messaging and market-facing initiatives.
• Strengthen sales narratives, tools and engagement techniques with sales and bid pursuit teams.
• Ensure marketing is integrated into the sales process and pipeline development.
• Drive consistency in how GOS value is articulated across regions and teams.
• Collaborate with Research, Corporate Marketing and Strategic Consulting to incorporate data and thought leadership into marketing efforts.
• Lead global and regional marketing initiatives and ensure timely delivery of outputs.
• Define KPIs to measure marketing impact and optimize spend based on performance

Skills

Global marketing leadership

Multi-region marketing

Sales alignment

Industry events strategy

Job description

Cushman & Wakefield seeks a Marketing Director for Global Occupier Services to lead our worldwide marketing strategy and align with sales and business development. This role drives messaging, campaigns, events, and thought leadership to accelerate revenue and strengthen market position.

The incumbent will partner with executives and regional teams, develop integrated campaigns, and oversee content across multiple channels to engage corporate real estate buyers.