Global Media Strategy & Activation Director

Ninjakitchen; Needham (MA); On-site; USD 128,700 - 197,300; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Paid time off

Employee stock purchase program

Life insurance

Disability insurance

Parental leave

Product discounts

Job summary

SharkNinja is seeking a Director of Media Strategy & Activation to lead global, data-driven media planning and execution across North America, Latin America, Canada, and EMEA. You will oversee top-of-funnel paid media investment, align with DTC, Retail, and Amazon teams, and drive measurable business impact through innovative media strategies.

The role requires a strong leadership presence, 10 years in global media, and expertise across traditional and digital platforms.

Qualifications

• 10 years of experience in global media strategy and activation.
• Experience in matrixed, multinational organizations.
• Proven success leading global media campaigns across regions.
• Deep knowledge of traditional, digital, and emerging media platforms.
• Strong analytical mindset with proficiency in analytics tools (GA, Meta, DSPs, MMM).
• Experience managing complex budgets and agency relationships in a matrixed environment.

Responsibilities

• Lead the development and implementation of integrated media strategies for new product launches and core categories.
• Own the global media budget for Shark, ensuring optimal allocation and ROI across markets.
• Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
• Translate business and marketing goals into actionable media briefs and performance-driven campaigns.
• Collaborate with cross-functional teams to ensure seamless execution of 360° campaigns.

Skills

Global media strategy

Matrixed organizations

Full-funnel campaigns

Media platforms knowledge

Analytics tools

Budget management

Leadership & communication

Tools

Google Analytics

Meta Ads

DSPs

MMM

Job description

SharkNinja is seeking a Director of Media Strategy & Activation to lead global, data-driven media planning and execution across North America, Latin America, Canada, and EMEA. You will oversee top-of-funnel paid media investment, align with DTC, Retail, and Amazon teams, and drive measurable business impact through innovative media strategies.

The role requires a strong leadership presence, 10 years in global media, and expertise across traditional and digital platforms.