Global Media Strategy & Activation Director

Socket.dev; Needham (MA); On-site; USD 128,700 - 197,300; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company matching

Employee stock purchase program

Paid time off

Parental leave

Job summary

SharkNinja is seeking a Director, Media Strategy & Activation to lead development and execution of full-funnel, data-driven media strategies for North America and beyond. The role requires balancing long-term brand-building with short-term performance, overseeing global media budgets, and driving innovation across TV, streaming, digital, social, and emerging platforms.

The candidate will partner with analytics and digital teams, manage agency relationships, and mentor a global media team to

Qualifications

• 10+ years of global media strategy and activation experience.
• Proven ability to lead cross-functional teams and global media agencies.
• Strong track record driving ROI across TV, digital, social, and emerging channels.

Responsibilities

• Lead development and implementation of integrated media strategies for launches and core categories.
• Own the global media budget, ensuring optimal allocation and ROI across markets.
• Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
• Translate business goals into media briefs and performance-driven campaigns.
• Lead and mentor a high-performing global media team and present to executives.

Skills

Global media strategy

Cross-functional leadership

Full-funnel media planning

Budget management

Analytics & MMM

Stakeholder management

Leadership

Tools

Google Analytics

Meta Ads

DSPs

MMM

Job description

SharkNinja is seeking a Director, Media Strategy & Activation to lead development and execution of full-funnel, data-driven media strategies for North America and beyond. The role requires balancing long-term brand-building with short-term performance, overseeing global media budgets, and driving innovation across TV, streaming, digital, social, and emerging platforms.

The candidate will partner with analytics and digital teams, manage agency relationships, and mentor a global media team to