Global VP Brand Marketing: Growth, Strategy & Innovation

Road Race Management, Inc.; Rockford (MI); Vor Ort; USD 150.000 - 200.000; Vollzeit

Zusammenfassung

A leading outdoor lifestyle brand is seeking a VP Brand Marketing to set the strategic direction of brand marketing efforts. The ideal candidate will have extensive experience in building integrated marketing campaigns and fostering consumer engagement. Responsibilities include overseeing global brand strategies and optimizing marketing initiatives to achieve growth. A strong leadership background and a passion for the outdoors are essential. This role is based in Rockford, Michigan and offers significant opportunities for professional development.

Qualifikationen

• 10+ years of professional experience in brand marketing.
• 5 years of leadership experience.
• Strong understanding of paid media planning.

Aufgaben

• Set strategic direction for brand marketing.
• Develop long-term brand marketing strategies.
• Oversee global integrated marketing campaigns.

Kenntnisse

Brand strategy development

Integrated marketing campaigns

Consumer engagement

Leadership

Analytical skills

Ausbildung

Bachelor’s degree in marketing, communications, or a related field

MBA preferred

Jobbeschreibung

A leading outdoor lifestyle brand is seeking a VP Brand Marketing to set the strategic direction of brand marketing efforts. The ideal candidate will have extensive experience in building integrated marketing campaigns and fostering consumer engagement. Responsibilities include overseeing global brand strategies and optimizing marketing initiatives to achieve growth. A strong leadership background and a passion for the outdoors are essential. This role is based in Rockford, Michigan and offers significant opportunities for professional development.