Global Marketing Strategy Lead & Narrative Architect

Blend; Columbia (MD); On-site; USD 190,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision

401K

PTO

Commuter benefits

Life insurance

Disability coverage

EAPs

Job summary

Blend is seeking a marketing leader to own and elevate the company’s narrative across regions and channels. You will drive editorial standards, collaborate with sales and partnerships, and guide growth-focused marketing initiatives.

The role requires executive presence, deep brand and communications expertise, and a track record of delivering measurable impact in professional services, tech, or data-driven industries.

Qualifications

• Proven track record leading a marketing function or a major marketing initiative.
• Strong ability to translate growth objectives into a market narrative.
• Experience shaping editorial standards and governance across regions.

Responsibilities

• Own a significant piece of the marketing organization and its results.
• Define and govern the market story, messages, and through-line across channels.
• Lead cross-functional collaboration with sales, events, and partners.
• Build and lead a globally distributed marketing team with scalable processes.

Skills

Marketing leadership

Brand strategy

Editorial judgment

Cross-functional collaboration

Executive presence

Job description

Blend is seeking a marketing leader to own and elevate the company’s narrative across regions and channels. You will drive editorial standards, collaborate with sales and partnerships, and guide growth-focused marketing initiatives.

The role requires executive presence, deep brand and communications expertise, and a track record of delivering measurable impact in professional services, tech, or data-driven industries.