Global Marketing Specialist, Communications, Program Strategy

Jobtailor; Alexandria (VA); On-site; USD 90,000 - 120,000; Full time

Job summary

ASCO in Alexandria, VA is seeking a Marketing Manager to support development and execution of integrated campaigns for ASCO products and services, aligning with ICM goals and increasing brand awareness among members and the oncology community.

You will create messaging frameworks, collaborate with internal stakeholders across channels, manage content for emails, ads, posts, and collateral, and help with campaign reporting and budget management.

Qualifications

• Bachelor’s degree or equivalent years of experience in Marketing/Communications.
• 5–6 years of experience in a marketing agency, internal marketing dept., or association/nonprofit.
• Experience across email, web, paid ads, organic social, video content, etc.
• Proficiency in Microsoft Office Suite and a marketing PM platform.

Responsibilities

• Support development and execution of integrated marketing and communications campaigns.
• Align marketing strategies with ICM department goals.
• Develop content and messaging frameworks to increase brand awareness.
• Collaborate with stakeholders for messaging across emails, ads, and posts.

Skills

Leadership

Collaboration

Communication

Creative Thinking

Multi-Channel Marketing

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Microsoft Office Suite

Marketing Project Management Platform

Job description

• Support the development and execution of integrated marketing and communications campaigns for assigned ASCO products and services in support of the organization’s business goals.
• Align marketing and communications strategies with overall integrated marketing and communications (ICM) department goals.
• Develop relevant content and messaging frameworks to increase brand awareness and engagement with both ASCO members and the global oncology community.
• Collaborate with internal stakeholders to determine creative messaging needs for assigned focus areas that will enable the development of emails, ads, and posts across multiple digital platforms.
• Manage content development for assigned ASCO products and service areas, producing a range of content, including promotional collateral, messaging frameworks, social media copy, digital advertising copy, email content, print, and direct mail.
• Utilize internal QA policies to ensure clear, concise communications that follow internal branding standards and ASCO policies.
• Work with director and marketing analytics team to develop post-campaign reports.
• Serve as back-up to department directors and leaders.
• Liaise with external agencies as needed, monitoring invoices and budgets for channels, processing invoices, and ensuring campaigns remain within budget.
• Facilitate/guide executive and volunteer leadership in their roles as ASCO thought leaders and spokespersons when appropriate.
• Undertake assignments as needed to support ICM department needs and initiatives, and ASCO objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field or equivalent years of experience
• 5 – 6 years of experience in a marketing agency, internal marketing department, or association/nonprofit
• Multi-channel marketing experience working with campaigns across email, web, paid ads, organic social media, video content, etc.
• Proficient in Microsoft Office Suite (Office, Outlook, Word, Excel) marketing project management platform.

Core Competencies

Demonstrates expertise in developing and executing integrated marketing and communications campaigns, with a strong focus on content creation and multi-channel marketing strategies. Proficient in managing stakeholder collaboration and ensuring adherence to branding standards and budget constraints.

Highest-signal resume keywords

• Integrated Marketing Campaign Development
• Content Creation and Messaging Frameworks
• Multi-Channel Marketing Experience
• Budget Management and Invoice Processing
• Collaboration with Internal Stakeholders

ATS Optimization Keywords

Hard Skills

• Content Development
• Digital Advertising Copy
• Email Marketing
• Promotional Collateral Production
• Social Media Copywriting
• Marketing Analytics
• Campaign Reporting
• Brand Awareness Strategies
• Messaging Frameworks

Soft Skills

• Collaboration
• Communication
• Leadership
• Creative Thinking

Industry Keywords

• Marketing
• Communications
• Nonprofit
• Association Marketing
• Oncology Community

Tools & Technologies

• Microsoft Office Suite
• Marketing Project Management Platform