Global Marketing Ops Director: Scale Martech & Pipeline

Capitolis; New York (NY); On-site; USD 154,000 - 230,000; Full time

Job summary

Fireblocks is seeking an experienced Marketing Operations leader to architect and scale our marketing technology stack, govern pipeline data, and translate performance into executive insight. You will own global martech, data governance, and process excellence to empower marketing and sales at scale.

Reporting to the VP Sales Ops, you will collaborate with Sales, Revenue Operations, Finance, and Analytics to ensure precision, visibility, and growth across the GTM engine.

Qualifications

• 8+ years of experience in B2B SaaS marketing operations, with at least 3 years supporting a company with $100M+ ARR.
• 3+ years of people management experience leading a marketing operations function.
• Deep hands-on expertise with enterprise martech platforms: Marketo, Salesforce, HubSpot, or equivalent marketing automation and CRM systems.
• Proven experience owning pipeline measurement and reporting from MQL through closed-won, including multi-touch attribution modeling and funnel analytics.

Responsibilities

• Own, govern, and continuously improve the global marketing technology stack, including evaluation, selection, implementation, and optimization of all platforms (Marketo, Salesforce, 6sense, attribution tools, BI platforms, and others)
• Define and enforce data governance standards, system integrations, and operational processes across all marketing platforms
• Lead platform migrations, integrations, and enhancements in partnership with IT, Sales Ops, and Engineering
• Own pipeline measurement and reporting from MQL through closed-won, delivering full-funnel visibility to marketing and sales leadership
• Partner with the data and analytics team to build and maintain attribution models, forecasting frameworks, and executive dashboards
• Define and refine funnel definitions, lead scoring models, and lead routing logic in close partnership with Sales and Revenue Operations
• Regularly inform stakeholders across marketing, sales, and finance with actionable insights that drive data-driven marketing investment decisions
• Design, document, and enforce global operational processes across campaign execution, lead management, and performance reporting
• Ensure data accuracy, integrity, and completeness across all marketing systems
• Own the marketing operations budget, including vendor management and resource allocation
• Build, lead, and develop a high-performing global marketing operations team
• Foster a culture of operational excellence, accountability, and continuous improvement

Skills

B2B SaaS marketing operations

Pipeline measurement

Data governance

Marketing technology stack

Lead routing & attribution

BI/Analytics

Team leadership

Executive communication

Tools

Marketo

Salesforce

HubSpot

6sense

Tableau

Domo

Looker

Job description

Fireblocks is seeking an experienced Marketing Operations leader to architect and scale our marketing technology stack, govern pipeline data, and translate performance into executive insight. You will own global martech, data governance, and process excellence to empower marketing and sales at scale.

Reporting to the VP Sales Ops, you will collaborate with Sales, Revenue Operations, Finance, and Analytics to ensure precision, visibility, and growth across the GTM engine.