Global marketing manager, advanced applications & solutions

Ingersoll Rand; United States; Ibrido; USD 35.000 - 58.000; Tempo pieno

Vantaggi offerti da questo lavoro

Гибридная работа

Опционы на акции

Частное медицинское обслуживание

Бюджет на питание/отпуск

Descrizione del lavoro

Ingersoll Rand ищет Global Marketing Manager, Advanced Applications & Solutions, чтобы развивать приоритетные направления через образовательный контент и длительный цикл продаж. Вы будете формировать стратегии применения и координировать кампании для привлечения технических и коммерческих стейкхолдеров.

Требуется опыт маркетинга сложных решений и владение английским языком. В должности предусмотрен гибридный формат работы, конкурентная заработная плата и бонусы.

Competenze

• Степень бакалавра в смежной области.
• Минимум 5 лет опыта B2B-маркетинга/генерации спроса.
• Умение продвигать сложные технические решения на протяжении длительных циклов покупки.
• Опыт разработки go-to-market стратегий и кампаний в цифровых каналах.
• Сильные навыки письма, позиционирования и аналитики.

Mansioni

• Разрабатывать стратегии роста, ориентированные на приложения, для приоритетных отраслей и сегментов.
• Переводить технические возможности в уникальные ценностные предложения.
• Планировать и реализовывать интегрированные кампании для осведомленности и воронки продаж.
• Проектировать контент и пути клиента на ключевых этапах покупки.
• Согласовывать маркетинговую активность с приоритетами продукта, инженерии и продаж.

Conoscenze

B2B продвижение спроса

Go-to-market стратегии

Управление кампаниями

CRM/маркетинговая автоматизация

Связь на английском

Formazione

Бакалавр по маркетингу, бизнесу, коммуникациям, инженерии или смежной области

Strumenti

CRM

Маркетинговая автоматизация

Аналитические инструменты (Qlik)

Descrizione del lavoro

Описание: We are seeking a Global Marketing Manager, Advanced Applications & Solutions to drive growth in priority applications where opportunities are technically complex, project-based, and developed over longer sales cycles. Unlike product-led or transactional marketing, advanced applications require sustained market education, account engagement, and lead nurturing across multiple technical and commercial stakeholders. This role will build application-led strategies that define where FTT can win, who to influence, what value to communicate, and how to maintain momentum from early awareness through specification, evaluation, and commercial conversion.

Задачи:

Develop application-led growth strategies for priority industries, customer segments, use cases, and buying groups. Translate technical capabilities into differentiated value propositions tied to customer operating and business outcomes. Use customer insight, market data, and commercial input to prioritize opportunities, targeting, and investment. Build integrated campaigns that create awareness, educate the market, and nurture technical and commercial stakeholders across extended project cycles. Design content and customer experience journeys for key buying stages, from problem recognition and solution education through specification, evaluation, and purchase. Coordinate digital, content, email, search, webinars, events, trade media, account-based activity, and sales follow-up to sustain engagement and advance opportunities. Support selected portfolio initiatives and launches with application-focused positioning, content, and go-to-market plans. Create practical tools that help sales teams identify projects, engage buying personas, communicate value, and progress opportunities. Connect individual products to broader solution stories that demonstrate FTT’s value in demanding applications. Align marketing activity with product, engineering, and commercial priorities across global and regional teams. Measure engagement, lead quality, funnel progression, bookings, and revenue influence, recognizing the milestones of longer-cycle opportunities. Use analytics, customer feedback, and continuous improvement to refine programs, conversion paths, and sales alignment.

Требования:

• Bachelor’s degree in marketing, business, communications, engineering, or a related field.
• 5+ years of experience in B2B demand generation, product marketing, application marketing, or industrial marketing.
• Demonstrated ability to market complex technical solutions through longer, multi-stakeholder buying cycles.
• Experience developing go-to-market strategies and integrated campaigns across digital, content, email, search, webinars, events, and sales activation.
• Strong customer-focused writing, positioning, analytical, and project management skills.
• Ability to influence and collaborate across global, matrixed teams in marketing, sales, product, and engineering.
• Experience with CRM, marketing automation, analytics, and sales enablement tools.
• Fluent English communication skills.
• Будет плюсом: Experience with pumps, fluid handling, industrial automation, process equipment, HVAC/R, or other engineered industrial products;
• Experience in application, vertical, account-based, or project-oriented marketing;
• Experience supporting new product launches and using business intelligence tools such as Qlik;
• Product management, engineering, or sales experience is a plus.

Условия:

• This is a 18-month fixed term contract.
• Competitive base salary, ensuring fair compensation for your skills and experience.
• Yearly performance-based bonus, rewarding your hard work and dedication.
• We are all owners of the company!
• Stock options that align your interests with the company's success.
• Private Medical Care, ensuring your well-being is taken care of.
• Cafeteria / Holiday subsidy to support your leisure time and work-life balance.
• Hybrid work model, providing flexibility and work-life balance.
• Stable working environment, focusing on long-term cooperation and mutual growth.
• Opportunities for professional growth and development, including Technical, Professional, and Skills Training in all required tools & am" individual development plan with internal Mentorship program.
• Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork.
• 12,260-20,150 PLN