Global Marketing Lead: Strategy, Demand & Growth

Crawford; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Crawford is seeking a high-calibre marketing professional to lead strategic initiatives across international markets. You will blend deep marketing expertise with commercial acumen to deliver messaging that resonates with diverse audiences while maintaining a data-driven approach to performance and optimisation.

Reporting to the Chief Client Officer, International, you will plan and execute marketing initiatives, drive demand generation, manage budgets, and collaborate with global teams to

Qualifications

• Extensive senior marketing experience in large, matrixed organisations.
• Proven record of delivering marketing-led growth and measurable outcomes.
• Strong client engagement and market positioning experience.
• Excellent writing and content development skills for diverse audiences.
• Analytical mindset with emphasis on metrics, ROI and performance.

Responsibilities

• Develop and execute integrated, client-centric marketing strategies.
• Create compelling audience-specific messaging across channels and markets.
• Drive demand generation and pipeline growth via campaigns and ABM.
• Manage marketing budget and ensure ROI.
• Collaborate with senior stakeholders to align activities with client priorities.
• Optimise website content and SEO using data-driven insights.
• Coordinate with Events to maximise audience impact.
• Ensure compliance with Crawford Code of Conduct.

Skills

Marketing leadership

Demand generation

Content strategy

Analytics & ROI

Stakeholder management

Multi-market experience

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Job description

Crawford is seeking a high-calibre marketing professional to lead strategic initiatives across international markets. You will blend deep marketing expertise with commercial acumen to deliver messaging that resonates with diverse audiences while maintaining a data-driven approach to performance and optimisation.

Reporting to the Chief Client Officer, International, you will plan and execute marketing initiatives, drive demand generation, manage budgets, and collaborate with global teams to