Global Marketing Lead: Growth, Strategy & Demand

Crawford & Company; United States; A distancia; USD 90.000 - 150.000; Jornada completa

Descripción de la vacante

Crawford & Company, a leading global insurance services provider, seeks a high-calibre Senior Manager, International Marketing to develop and execute strategic marketing initiatives. You will blend deep marketing expertise with commercial acumen to tell compelling, data-driven messages across diverse international audiences.

Reporting to the Chief Client Officer, International, you will lead brand management, strategy, content, thought leadership, social media and demand generation to grow

Formación

• Strong and proven experience in a senior marketing role.
• Track record of delivering measurable marketing outcomes and business growth.
• Experience working within complex, matrixed organisations.
• Strong track record of delivering marketing-led growth and measurable commercial outcomes.
• Deep understanding of client engagement, value proposition development, and market positioning.
• Exceptional marketing expertise across digital, content, and campaign delivery.
• Strong writing skills, with the ability to develop compelling, audience-focused content that drives engagement and supports strategic objectives.
• Highly analytical with a strong focus on metrics, performance, and ROI
• Ability to translate complex propositions into clear, compelling client messaging.
• Strong stakeholder management and influencing skills across senior leadership teams.
• Experience operating in global or multi-market environments.
• Excellent communication and presentation capabilities.
• Ability to operate at both strategic and executional levels.
• Strong leadership skills and ability to work effectively across divisions, geographies and all levels of leadership.

Responsabilidades

• Develop integrated, client-centric marketing strategies aligned to growth objectives.
• Create audience-specific messaging across channels and markets.
• Enhance client engagement through thought leadership, content strategy, and market-facing campaigns.
• Drive demand generation and pipeline growth through targeted campaigns and ABM initiatives.
• Partner with senior stakeholders to support client growth, brand positioning, and market expansion.
• Leverage data and analytics to measure marketing impact on revenue, pipeline, and client outcomes.
• Strengthen brand positioning to support growth in target sectors and geographies.
• Own and manage the marketing budget, ensuring expenditure is strategically aligned to business priorities, effectively tracked and delivers ROI.
• Collaborate with senior stakeholders to align marketing activity with strategic client priorities.
• Develop, manage and continuously optimise website content and design to enhance user experience, improve SEO performance, and drive engagement, using data and analytics to monitor impact and inform ongoing improvements.
• Collaborates with the Senior Manager, Events (UK & Europe) to deliver engaging, growth-focused messaging to maximise audience impact.
• Manage internal and external marketing resources effectively.
• Upholds the Crawford Code of Conduct.

Conocimientos

Senior marketing experience

Measurable outcomes

Matrix organisations

Marketing-led growth

Client engagement

Value proposition

Market positioning

Digital marketing

Content marketing

Campaign delivery

Writing skills

Analytics & ROI

Leadership

Global/multi-market

Educación

Marketing degree (BA/MA)

Descripción del empleo

Crawford & Company, a leading global insurance services provider, seeks a high-calibre Senior Manager, International Marketing to develop and execute strategic marketing initiatives. You will blend deep marketing expertise with commercial acumen to tell compelling, data-driven messages across diverse international audiences.

Reporting to the Chief Client Officer, International, you will lead brand management, strategy, content, thought leadership, social media and demand generation to grow