Global Marketing Director – Medical Devices

Mirion Technologies; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

Mirion Technologies is seeking a Director of Marketing for RTQA to steer global marketing strategy for the RTQA business line across hardware and software solutions. The role partners with Sales, Product Management, R&D and regional teams to develop value propositions, launch programs, and lifecycle marketing while guiding a team of product marketers.

You will drive differentiated messaging, global go-to-market plans, and VOC initiatives, ensuring executional excellence and alignment with

Qualifications

• 10+ years of B2B marketing experience, with 5+ years in field marketing or demand generation in regulated industries.
• Experience leading teams across multiple regions or business units.
• Proven track record aligning marketing with sales to drive measurable impact.
• Strong knowledge of ABM and field program design.
• Excellent communication and presentation abilities.
• Proficiency with CRM and marketing automation tools and analytics.

Responsibilities

• Develop and execute marketing strategy to increase sales in domestic markets and international markets.
• Define differentiated value propositions and messaging frameworks for global product lines.
• Drive global go-to-market strategies for new product introductions, including launch playbooks, positioning, and commercialization plans.
• Collaborate with business line product managers to develop sales training materials to ensure training and customer adoption.
• Track launch performance metrics and adoption rates to refine future approaches.
• Manage product lifecycle marketing activities, from growth-stage campaigns to competitive repositioning and enabling end-of-life strategies.
• Lead initiatives to extend product relevance and maximize profitability across the lifecycle.
• Act as a primary liaison with key industry organizations and stakeholders.
• Translate insights into actionable inputs for positioning, and global messaging.
• Serve as the customer advocate in strategic planning and innovation discussions.
• Support global VOC programs, customer interviews, and advisory boards to uncover unmet needs.
• Manage, mentor, and develop a team of marketers, fostering a culture of executional excellence, customer focus, and collaboration.
• Define roles, responsibilities, and goals that align with business objectives and employee growth.
• Provide coaching and guidance to ensure team members are equipped to deliver high-impact work.
• Partner with Product Management, R&D, and Clinical teams to align market insights with product innovation. Work with regional leaders to balance global consistency with local adaptation.
• Collaborate with Marketing Communications, Clinical Marketing and Commercial to drive alignment on value messaging and enablement.

Skills

Marketing leadership

B2B marketing

Demand generation

ABM

Cross-functional leadership

Strategic planning

Education

Bachelor's degree in Marketing/Business

MBA

Tools

Salesforce

HubSpot/Marketo

Job description

Mirion Technologies is seeking a Director of Marketing for RTQA to steer global marketing strategy for the RTQA business line across hardware and software solutions. The role partners with Sales, Product Management, R&D and regional teams to develop value propositions, launch programs, and lifecycle marketing while guiding a team of product marketers.

You will drive differentiated messaging, global go-to-market plans, and VOC initiatives, ensuring executional excellence and alignment with