Global Marketing Director: Product Launch & Lifecycle

Mirion; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

Mirion is seeking a Director of Marketing for RTQA to lead global strategy across hardware and software solutions. You will drive value proposition development, launch programs, and portfolio marketing while partnering with Sales, Product Management, and regional teams worldwide.

The role requires 10+ years in B2B marketing, with leadership experience in regulated industries. You will manage a global marketing team and align messaging with customer needs and VOC insights.

Qualifications

• 10+ years of B2B marketing experience, with 5+ years in field marketing or demand generation.
• Experience in regulated industries; radiotherapy/QA market is a plus.
• Proven ability to align marketing with sales to drive measurable impact.

Responsibilities

• Develop and execute global marketing strategy for RTQA products.
• Lead portfolio marketing, lifecycle marketing, and go-to-market programs.
• Collaborate with Product Management, R&D, and clinical teams.
• Mentor and develop a global marketing team of product marketers.
• Partner with industry organizations and VOC initiatives.

Skills

Leadership

Strategic marketing

ABM

Field marketing

Cross-functional leadership

CRM & MA tools

Education

Bachelor's degree in Marketing or related

MBA

Tools

Salesforce

HubSpot

Marketo

Google Analytics

Job description

Mirion is seeking a Director of Marketing for RTQA to lead global strategy across hardware and software solutions. You will drive value proposition development, launch programs, and portfolio marketing while partnering with Sales, Product Management, and regional teams worldwide.

The role requires 10+ years in B2B marketing, with leadership experience in regulated industries. You will manage a global marketing team and align messaging with customer needs and VOC insights.