Global Brand Marketing Lead

Inside Out Awards Ltd; New York (NY); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Coach, a global fashion house founded in New York, seeks a Manager, Global Brand Marketing to shape and execute integrated global campaigns that drive cultural relevance, brand heat, and business impact worldwide. The role elevates storytelling across campaigns, platforms, and consumer experiences for the global Gen Z audience.

You will work cross-functionally with regional marketing, creative, social, PR, media, partnerships, ecommerce and merchandising to balance global consistency with local

Qualifications

• Strategic, collaborative marketer with strong storytelling abilities.
• Deep understanding of culture, consumer behavior, and evolving media landscape.
• Experience developing global brand campaigns.

Responsibilities

• Support the development and execution of global brand marketing strategies and brand campaigns.
• Develop compelling brand narratives that connect product, culture, talent, and consumer insights into cohesive storytelling.
• Ensure storytelling is consistent across campaigns while allowing flexibility for local market relevance and cultural nuance.
• Partner with internal and external creative teams to bring campaigns to life across owned, earned, and paid channels.
• Partner with insights and strategy teams to support creative concept and asset pre-testing, ensuring campaign creative is validated through consumer feedback and optimized for resonance, effectiveness, and cultural relevance prior to launch.
• Partner with creative, social, PR, influencer, partnerships, ecommerce, and merchandising teams to align messaging, priorities, and execution.

Skills

Global brand marketing

Brand storytelling

Cross-functional collaboration

Consumer insights

Campaign planning

Creative concepting

Job description

Coach, a global fashion house founded in New York, seeks a Manager, Global Brand Marketing to shape and execute integrated global campaigns that drive cultural relevance, brand heat, and business impact worldwide. The role elevates storytelling across campaigns, platforms, and consumer experiences for the global Gen Z audience.

You will work cross-functionally with regional marketing, creative, social, PR, media, partnerships, ecommerce and merchandising to balance global consistency with local