Global Marketing Data Strategy & Analytics Lead

Autodesk, Inc.; Massachusetts; Hybrid; USD 153,000 - 273,000; Full time

Job summary

Autodesk, Inc. in Massachusetts seeks the Director of Worldwide Marketing Data Strategy & Analytics to lead strategy, measurement frameworks, data foundations, and analytics capabilities across Enterprise marketing.

You will manage a global team of data strategists and analysts delivering insights, predictive intelligence, and decision-support across the marketing funnel and go-to-market ecosystem. The role partners with Marketing, Go-to-Market, Sales, Data Science, Data Engineering, and

Qualifications

• Significant domain expertise in B2B marketing, sales, go-to-market, or customer analytics.
• Demonstrated experience developing and operationalizing marketing measurement strategies, including attribution and incrementality.
• Strong understanding of modern marketing and customer data foundations, including data models and identity resolution.

Responsibilities

• Own end-to-end Marketing Analytics strategy, KPIs, and measurement frameworks.
• Lead a global analytics team of data strategists and analysts.
• Drive business performance intelligence with insights on pipeline and outcomes.
• Define attribution, measurement principles, and windows for marketing effectiveness.
• Integrate analytics to optimize marketing mix, channels, and programs.
• Establish analytics-ready data foundations and governance.

Skills

Marketing Analytics

Data Strategy

Leadership

Stakeholder Communication

Cross-functional Collaboration

Predictive Analytics

AI/ML

Data Modeling

Education

BA/BS in Marketing, Business, Economics, Statistics, Data Science

Tools

SQL

Python

R

Tableau/BI Tools

Marketing Technology

Job description

Autodesk, Inc. in Massachusetts seeks the Director of Worldwide Marketing Data Strategy & Analytics to lead strategy, measurement frameworks, data foundations, and analytics capabilities across Enterprise marketing.

You will manage a global team of data strategists and analysts delivering insights, predictive intelligence, and decision-support across the marketing funnel and go-to-market ecosystem. The role partners with Marketing, Go-to-Market, Sales, Data Science, Data Engineering, and