Global Director, Marketing Data Strategy & Analytics

autodesk; Boston (MA); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Autodesk is seeking a Director of Worldwide Marketing Data Strategy & Analytics to lead the strategy, measurement frameworks, data foundations, and analytical capabilities that enable enterprise marketing to optimize customer and business outcomes.

You will manage a global team of data strategists and analysts, partner with Marketing, Sales, Data Science, and Data Engineering, and advance AI-powered analytics and decisioning to inform marketing investments.

Qualifications

• 10+ years of professional experience with significant domain expertise in B2B marketing, sales, go-to-market, or customer analytics.
• 5+ years of people leadership experience managing and developing technical and analytical talent.
• Experience developing and operationalizing marketing measurement strategies, including attribution, incrementality, experimentation, marketing mix modeling, funnel measurement, and marketing effectiveness.
• Strong understanding of modern marketing and customer data foundations, including data models, customer and contact identity, campaign and event taxonomies, cloud data platforms, and business intelligence environments.
• Experience applying predictive analytics, data science, and AI/ML-enabled capabilities to business and marketing problems, with an understanding of the data, governance, and measurement foundations required to support AI-powered analytics and decisioning.
• Demonstrated ability to translate ambiguous business questions into analytical frameworks, measurement approaches, data requirements, and actionable recommendations.
• Proven ability to communicate with and influence senior non-technical stakeholders while establishing strong partnerships with Data Engineering, Data Science, AI/ML, Marketing Technology, and other technical teams.

Responsibilities

• Lead Marketing Data & Analytics Strategy: Own the end‑to‑end strategy, execution, and adoption of marketing analytics, measurement frameworks, and intelligence capabilities, partnering with Marketing leadership to translate business priorities into scalable analytical solutions for Enterprise Marketing.
• Lead a Global Analytics Team: Recruit, develop, and lead a high‑performing global team of data strategists and analysts, providing strategic direction, hands‑on guidance, and opportunities for talent growth.
• Drive Business Performance Intelligence: Monitor and analyze business performance to identify emerging trends, risks, opportunities, and actionable levers for Marketing, including early indicators of pipeline performance and opportunities to improve business outcomes.
• Define Marketing Measurement & Attribution Strategy: Partner with Sales and Marketing leaders to establish measurement principles, KPIs, conversion definitions, attribution methodologies and windows, incrementality approaches, and other frameworks for evaluating marketing effectiveness and connecting marketing investment to customer and commercial outcomes.
• Drive Marketing Effectiveness & Investment Optimization: Integrate attribution, incrementality, experimentation, marketing mix modeling, and predictive analytics to identify performance drivers and inform resource allocation across audiences, channels, campaigns, and programs.
• Establish Analytics-Ready Data Foundations: Define the business and analytical requirements for foundational marketing data structures, including data models, taxonomies, event structures, identity resolution, campaign hierarchies, and governance required to reliably connect marketing activity with customer and business outcomes.
• Advance AI-Powered Analytics & Decisioning: Partner across Data Engineering, Data Science, Enterprise AI/ML, Marketing Technology, and Marketing to build scalable, governed capabilities that enable AI agents to generate insights, identify opportunities, recommend and optimize decisions, and orchestrate marketing actions with appropriate human oversight.
• Drive Adoption & Executive Decision Support: Translate complex analytical findings into clear business implications and recommendations, enabling leaders to understand what happened, why it happened, what is likely to happen next, and what actions should be taken.

Skills

Marketing data strategy

Leadership

Analytics & measurement

AI/ML-enabled analytics

Stakeholder communication

Job description

Autodesk is seeking a Director of Worldwide Marketing Data Strategy & Analytics to lead the strategy, measurement frameworks, data foundations, and analytical capabilities that enable enterprise marketing to optimize customer and business outcomes.

You will manage a global team of data strategists and analysts, partner with Marketing, Sales, Data Science, and Data Engineering, and advance AI-powered analytics and decisioning to inform marketing investments.