Global Marketing & Communications Lead — Industrial Drives

ABB; New Berlin (WI); Hybrid; USD 100,000 - 150,000; Full time

Job summary

ABB is seeking a Global Marketing and Communications leader for its industrial drives portfolio. You will drive global marketing strategies, end-to-end product launches, and OEM partnerships, translating technical concepts into customer value.

You will collaborate with Sales, Product Management, R&D and regional teams to strengthen market position, manage budgets, and measure campaign impact across global markets. Hybrid work model with international scope.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of experience in B2B product marketing.
• Proven ability to build and execute global marketing plans.
• Proficiency with digital tools, AI, analytics, and content development.
• Excellent communication and stakeholder-management skills.
• Fluency in English; valid work authorization.

Responsibilities

• Lead global marketing and communications for the industrial drives portfolio.
• Develop and execute annual global marketing and product launch plans.
• Deepen OEM partnerships and craft customer-centric value stories.
• Manage marketing budgets, targets, and campaign analytics.
• Collaborate with Sales, Product Management, R&D and regional teams.
• Support local teams in localization of industry campaigns.

Skills

B2B marketing

Digital marketing

Analytics

Storytelling

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business

MBA preferred

Tools

Marketing automation

SEO/SEM

CRM (Salesforce)

Job description

ABB is seeking a Global Marketing and Communications leader for its industrial drives portfolio. You will drive global marketing strategies, end-to-end product launches, and OEM partnerships, translating technical concepts into customer value.

You will collaborate with Sales, Product Management, R&D and regional teams to strengthen market position, manage budgets, and measure campaign impact across global markets. Hybrid work model with international scope.