Global Marketing Campaigns Manager – Remote

BioSpace; Piscataway Township (NJ); Remote; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

401(k) with company match on day one

Paid parental leave

Paid time off

Job summary

GenScript is seeking a Marketing Campaigns Manager, International, to support the Integrated Communications & Content department. This remote US role reports to the Associate Director, Marketing Campaigns, and resides within GenScript USA Inc./ProBio Inc.

with an estimated salary range of $100,000–$130,000 per year based on experience. You will lead cross-functional teams, define target audiences, and manage omni-channel campaigns while upholding brand guidelines and strategic objectives across

Qualifications

• Bachelor’s degree or higher in life sciences, biotechnology, biomedical sciences, chemistry, biochemistry or related field preferred.
• 7+ years of professional experience, including at least 3+ years in marketing campaign strategy, planning, and execution.
• Experience in biotechnology, biomedical, pharmaceutical, life sciences or related industries preferred.
• Familiar with marketing campaign planning, execution and analysis, and with digital marketing channels and strategies.
• Experience planning and executing large-scale online and offline marketing campaigns, programs, and events preferred.

Responsibilities

• Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns.
• Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods.
• Oversee internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the strategy and timelines, ensuring brand alignment.
• Build the storytelling of the GenScript LSG brand across campaigns with consistency and strategic continuity across content.
• Optimize the marketing campaign process and management tools to ensure high-quality and timely production and implementation of all materials.
• Monitor progress and analyze effectiveness of campaigns; provide analysis reports and optimization suggestions.
• Oversee the campaigns team’s engagement, capability development and performance assessment.

Skills

Market insight

Analytical skills

Strategic thinking

Fluent English

Education

Bachelor’s degree or higher in life sciences or related field

Job description

GenScript is seeking a Marketing Campaigns Manager, International, to support the Integrated Communications & Content department. This remote US role reports to the Associate Director, Marketing Campaigns, and resides within GenScript USA Inc./ProBio Inc.

with an estimated salary range of $100,000–$130,000 per year based on experience. You will lead cross-functional teams, define target audiences, and manage omni-channel campaigns while upholding brand guidelines and strategic objectives across