Integrated Campaign Manager, Life Sciences Marketing

Peptide Atlas; Piscataway Township (NJ); Remote; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan with company 1:

Paid parental leave

Paid time off

Flexible spending accounts

Life and AD&D insurance

Disability coverage

Commuter benefits

Well-being initiatives

Peer-to-peer recognition programs

Job summary

GenScript is seeking an Integrated Campaign Manager, Life Sciences Marketing to support the Integrated Communications & Content department. This remote US role reports to the Associate Director, Marketing Campaigns.

You will collaborate with cross-functional teams on briefs, define target audiences, and oversee the creation and optimization of multi-channel campaigns to strengthen the GenScript LSG brand. A strong background in life sciences marketing and English proficiency is required.

Qualifications

• Fluent English speaking and excellent reading/writing skills required.
• Strong market insight and strategic thinking.
• Strong organization, coordination and communication abilities to align with partners.

Responsibilities

• Work with cross-functional teams to translate business needs into marketing campaigns.
• Provide insight-driven marketing strategy and campaign planning across omni-channel content.
• Oversee internal and external content creation (visuals, A/Vs, emails, social media) per timelines and brand guidelines.
• Build GenScript LSG brand storytelling across campaigns for consistency and strategic continuity.
• Optimize campaign processes and management tools for timely production and implementation of materials.
• Monitor campaign performance and provide analysis reports and optimization recommendations.
• Lead the campaigns team, fostering engagement, capability development and performance.

Skills

Fluent English

Analytical thinking

Communication skills

Education

Bachelor’s degree in Life Sciences

Job description

About GenScript

Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well-recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.

Job Scope:

GenScript is seeking an Integrated Campaign Manager, Life Sciences Marketing to support the Integrated Communications & Content department.

Reporting to: Associate Director, Marketing Campaigns.

Location: Remote- United States

The estimated salary range is $100,000 - $130,000, based on experience level.

Key Responsibilities:

• Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns.
• Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods.
• Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies.
• Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points.
• Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials.
• Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions.
• Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.

Qualifications:

• Bachelor’s degree or above, specifically in Life Sciences / Biology related field.
• 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution.
• Educational background or work experience in biomedical/biotechnology industry is preferred.
• Familiar with the process and methods of marketing campaign planning, execution and analysis, familiar with digital marketing channels and strategies.
• Experience in planning and implementing large-scale online/offline activities is preferred.
• Strong market insight, analytical ability and strategic thinking.
• Strong organization, coordination and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness.
• Ability to juggle multiple objectives, projects and tasks and deliver within deadlines.
• Fluent spoken English, excellent reading and writing skills are required.

#LI-EB1

#GS

Benefits:

• medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one.
• paid parental leave after just three (3) months of employment.
• paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays.
• flexible spending and health savings accounts.
• life and AD&D insurance.
• short- and long-term disability coverage.
• legal assistance.
• supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance.
• commuter benefits.
• well-being initiatives.
• peer-to-peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work.

GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.

Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.