Global Market Strategy Director — ESOP & Bonus Eligible

BAC (Baltimore Aircoil Company, Inc.); Jessup (MD); On-site; USD 154,000 - 264,000; Full time

Benefits offered by this job

Medical, dental, vision

Paid time off

401k

Employee stock ownership plan

Annual bonus incentive program

Job summary

BAC (Baltimore Aircoil Company, Inc.) seeks a Global Director, Market Strategy to design and execute global market research defining market dynamics for HVAC, refrigeration and industrial markets. You will orchestrate integrated global and regional strategies leveraging BAC assets and investments.

You will lead market research, competitor analysis, and annual strategic planning with regional marketing and global leadership to drive data-backed decisions and growth globally, including travel up

Qualifications

• Bachelor’s degree in marketing, business, research, or engineering; MBA preferred.
• 10+ years of experience in marketing, product management or business management, HVAC or related industries preferred.
• Strong leadership, communication, research, strategic planning, presentation and execution skills.
• Proven ability to influence cross-functional teams without formal authority
• Demonstrated global mindset and excellent teamwork skills
• Strong technical acumen and excellent written and verbal communication skills

Responsibilities

• Plan, develop and lead market research to establish data-supported market dynamics and segmentation.
• Track and analyze market share and metrics for competitors globally and regionally.
• Collaborate with Global VP, Marketing to setup metrics and evaluate competitors’ strategies.
• Lead the annual strategic planning process across regions and functions.
• Coordinate with regional marketing to align local BAC activities.
• Identify leading factors and trends influencing market dynamics.
• Find and evaluate business development opportunities for investments.
• Use SWOT, Five Forces, surveys and focus groups to build validated market analyses.
• Propose data-supported global strategies balancing global and regional interests.
• Coordinate with leadership to align strategies across regions and functions.
• Lead cross-functional teams to develop short and long-term strategies.

Skills

Leadership

Market research

Global strategy

Cross-functional collaboration

Education

Bachelor’s degree / MBA preferred

MBA preferred

Job description

BAC (Baltimore Aircoil Company, Inc.) seeks a Global Director, Market Strategy to design and execute global market research defining market dynamics for HVAC, refrigeration and industrial markets. You will orchestrate integrated global and regional strategies leveraging BAC assets and investments.

You will lead market research, competitor analysis, and annual strategic planning with regional marketing and global leadership to drive data-backed decisions and growth globally, including travel up