Global MarCom Leader, Refrigerants

Orbia Fluor & Energy Materials; Austin (TX); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Healthcare coverage

401(k) retirement savings plan

Paid company holidays

Paid vacation time

Paid sick time

Parental leave

Disability leave

Employee assistance program

Job summary

Orbia Fluor & Energy Materials seeks a Global Marketing Communications Lead to own the refrigerants MarCom plan. This role partners with Sales, Product and BU leadership to translate complex technical and regulatory topics into clear customer messaging and compelling value propositions.

The ideal candidate blends strategic thinking with a customer-centric, innovative, data-driven mindset and thrives in a global, cross-functional environment.

Qualifications

• Owns the MarCom strategy for the Refrigerants BU and translates priorities into messaging and plans.
• Partners with Sales, Product and BU leadership to shape go-to-market and customer value propositions.
• Requires a strategic, customer-centric mindset with a data-driven, global, cross-functional approach.

Responsibilities

• Own and evolve the BU-aligned MarCom strategy; translate priorities into messaging, positioning and plans.
• Act as a marketing partner to Business Development — propose plans, shape go-to-market and implement them
• Drive a market-led approach
• Establish KPIs, measure ROI and provide data-driven insights back to the business
• Lead content development and storytelling translating technical topics into clear customer messaging
• Own product launch and commercialization communications for the refrigerants portfolio
• Create collateral and steward the BU brand across channels
• Own the BU content strategy for the website and priority social channels
• Drive digital and demand-gen activity with the Digital Strategy & Campaign team
• Coordinate PR agencies to identify opportunities and drive articles and coverage

Skills

Strategy

Content development

Digital marketing

Analytics

Cross-functional collaboration

Public relations

Event coordination

Job description

Orbia Fluor & Energy Materials seeks a Global Marketing Communications Lead to own the refrigerants MarCom plan. This role partners with Sales, Product and BU leadership to translate complex technical and regulatory topics into clear customer messaging and compelling value propositions.

The ideal candidate blends strategic thinking with a customer-centric, innovative, data-driven mindset and thrives in a global, cross-functional environment.