Global Luxury SEO & GEO Content Strategy Leader

Tiffany & Co.; New York (NY); Hybrid; USD 122,000 - 150,000; Full time

Job summary

Tiffany & Co. seeks a Manager, Global SEO & GEO - Content Strategy to lead the worldwide SEO/GEO roadmap in partnership with the Technical Strategy team.

You will shape content strategy for Tiffany.com across markets, aligning with Ecommerce Content, Global Marketing, and regional stakeholders to optimize for traditional search and AI-driven discovery. The role requires deep content SEO expertise, strong analytics, and the ability to translate business priorities into scalable search

Qualifications

• Deep SEO content expertise including on-page optimization, content planning, and performance-driven strategy.
• Strong knowledge of technical SEO and its impact on content visibility and discoverability.
• Experience partnering with cross-functional teams (marketing, content, analytics) in a matrixed org.
• Experience supporting global programs with regional/local adaptation and reporting.

Responsibilities

• Co‑lead global SEO/GEO strategy and roadmap with cross‑functional partners.
• Be the primary SEO/GEO partner to content, eMerchandising, brand, and regional teams for campaigns and launches.
• Act as regional point of contact for SEO/GEO strategy, optimization, and localization.
• Lead content-focused SEO/GEO initiatives across Tiffany.com for discoverability, engagement, and conversion.
• Develop search- and GEO-informed content strategies using keyword research, intent, and performance data.
• Guide on-page optimization best practices including metadata, headings, copy structure, and internal linking.
• Collaborate with teams to ensure content is optimized for traditional search and generative discovery.
• Assess GEO landscape to identify trends, gaps, and opportunities across AI discovery environments.
• Surface actionable GEO insights to cross-functional partners responsible for earned channels.
• Inform global and regional strategy with insights from analytics reporting frameworks.
• Support holistic search opportunities alongside performance marketing for synergies.
• Develop quarterly global/regional performance reporting and strategic insights.
• Stay current on search behavior, AI discovery, and competitive landscape to inform business recommendations.

Skills

SEO/content strategy

Technical SEO fundamentals

Analytics/reporting

Education

Bachelor's degree in Marketing, Communications, Business, Analytics, or related field

Tools

Google Analytics

Adobe Analytics

Google Search Console

BrightEdge

Conductor

SEMrush

Screaming Frog

Botify

OnCrawl

Job description

Tiffany & Co. seeks a Manager, Global SEO & GEO - Content Strategy to lead the worldwide SEO/GEO roadmap in partnership with the Technical Strategy team.

You will shape content strategy for Tiffany.com across markets, aligning with Ecommerce Content, Global Marketing, and regional stakeholders to optimize for traditional search and AI-driven discovery. The role requires deep content SEO expertise, strong analytics, and the ability to translate business priorities into scalable search