Global Lead, Sportswear Energy Marketing & Virtual Studio

SportsTechJobs; Beaverton (OR); Vor Ort; USD 120.000 - 190.000; Vollzeit

Zusammenfassung

Nike is seeking a Lead, Sportswear Energy Marketing & Nike Virtual Studio – Global in Beaverton, OR. You will drive seasonal marketing initiatives, translating consumer insights into compelling campaigns and experiences across gaming, anime, music, and fandom communities.

You will collaborate with Geography and City teams, brands, and external partners to create authentic connections between sport culture and youth culture while guiding briefs and consumer journeys.

Qualifikationen

• 6+ years of experience in brand, product, consumer, entertainment, gaming, or cultural marketing.
• Strong understanding of youth culture, sportswear, fashion, consumer behavior, gaming, anime, manga, music, and fandom communities.
• Excellent planning, communication, storytelling, and briefing skills.

Aufgaben

• Lead day-to-day development and execution of seasonal Sportswear Energy marketing initiatives.
• Translate consumer and cultural insights into clear, actionable creative briefs for campaigns, activations, and product storytelling.
• Build integrated marketing plans connecting product, storytelling, partnerships, and experiences across geographies.

Kenntnisse

Brand marketing

Consumer insights

Storytelling

Partnerships

Project management

Ausbildung

Bachelor's degree in Marketing or related field

Jobbeschreibung

Nike is seeking a Lead, Sportswear Energy Marketing & Nike Virtual Studio – Global in Beaverton, OR. You will drive seasonal marketing initiatives, translating consumer insights into compelling campaigns and experiences across gaming, anime, music, and fandom communities.

You will collaborate with Geography and City teams, brands, and external partners to create authentic connections between sport culture and youth culture while guiding briefs and consumer journeys.