Omnichannel Sportswear Account Marketing Leader

Nike Inc; Beaverton (OR); Vor Ort; USD 110.000 - 160.000; Vollzeit

Zusammenfassung

Nike Inc in Beaverton seeks a strategic Account Marketing Expert to shape and execute integrated marketing across City Specialty retailers (Snipes, Shoe Palace, DTLR, WSS). You will connect brand priorities with retailer objectives and translate consumer insights into compelling stories across physical and digital retail environments.

You'll lead seasonal and annual plans, build omnichannel campaigns, and manage cross-functional partnerships with Brand, Merchandising and Sales teams.

Qualifikationen

• 6-8+ years of experience in brand/account/retail/integrated/marketplace marketing.
• Bachelor's degree in Marketing or related field.
• Passion for sport, style and culture and the role they play in shaping consumer behavior.
• Experience developing and executing multi-channel marketing plans.
• Strong understanding of physical and digital ecosystems.
• Demonstrated ability to influence cross-functional teams and stakeholders.
• Excellent communication, presentation, and project management skills.
• Experience managing multiple priorities within a fast-paced environment.
• Understanding of wholesale and marketplace business models.

Aufgaben

• Develop and lead seasonal and annual marketing strategies aligned to Nike and retailer priorities.
• Create and execute omnichannel marketing plans across retail, digital, social, comms, sports marketing, and cultural platforms.
• Develop deep relationships with City Specialty retailer marketing teams.
• Lead cross-functional integration across Brand, Merchandising, and Sales teams to support the partnerships from sell-in to sell-through.
• Collaborate with City & Regional marketing teams to increase our connection with consumers in those markets.
• Identify emerging sport, culture, consumer, and marketplace trends and translate them into points of distinction for City Specialty partners.
• Manage agency and partner relationships to deliver premium, high-quality execution.
• Measure marketing effectiveness and leverage insights to optimize future strategies and investments.
• Manage quarterly budget forecasting, planning, and tracking.

Kenntnisse

Brand marketing

Account marketing

Retail marketing

Omnichannel marketing

Cross-functional leadership

Strategic thinking

Communication & presentation

Project management

Ausbildung

Bachelor's degree in Marketing or related field

Jobbeschreibung

Nike Inc in Beaverton seeks a strategic Account Marketing Expert to shape and execute integrated marketing across City Specialty retailers (Snipes, Shoe Palace, DTLR, WSS). You will connect brand priorities with retailer objectives and translate consumer insights into compelling stories across physical and digital retail environments.

You'll lead seasonal and annual plans, build omnichannel campaigns, and manage cross-functional partnerships with Brand, Merchandising and Sales teams.