Global Integrated Campaigns Architect

Fin; San Francisco (CA); Hybrid; USD 189,000 - 226,000; Full time

Job summary

Fin, now part of Salesforce, is transforming customer experiences with AI-powered marketing and an integrated Demand Generation approach. As Principal, Integrated Campaigns Strategist, you will architect global campaigns that drive measurable pipeline and revenue for diverse audiences, collaborating across product marketing, content, and sales to deliver cohesive, data-driven assets.

You will lead end-to-end strategy, span the full funnel, and optimize workflows across channels while maintaining

Qualifications

• 10+ years of B2B marketing experience across integrated campaigns, demand gen, content marketing and/or ABM.
• Hands-on experience applying AI tools and automation to marketing workflows.
• Ability to analyze campaign data and report ROI to executives.
• Strong project management for global initiatives with many stakeholders.
• Clear communication with senior stakeholders and collaboration with sales.

Responsibilities

• Own end-to-end strategy and execution of integrated campaigns for key audience segments, driving pipeline and revenue.
• Develop campaigns across awareness through conversion using digital ads, email, webinars, events, and content.
• Govern timelines and governance for multiple concurrent campaigns and optimize workflows.
• Adapt campaigns for local relevance while maintaining global brand alignment.
• Translate market insights into compelling campaign narratives and journeys.
• Collaborate with content and product marketing to plan audience-specific assets.
• Monitor results on MQLs, pipeline, account penetration, and ROI; share learnings.
• Experiment with new GTM approaches and stay ahead of trends and channels.

Skills

B2B marketing

AI in marketing

Analytics

Project management

Stakeholder comms

Sales alignment

Marketo

Salesforce

Claude

Tech experience

Adaptability

Education

Bachelor’s degree in marketing, business, or a related field

Tools

Marketo

Salesforce

Claude

Job description

Fin, now part of Salesforce, is transforming customer experiences with AI-powered marketing and an integrated Demand Generation approach. As Principal, Integrated Campaigns Strategist, you will architect global campaigns that drive measurable pipeline and revenue for diverse audiences, collaborating across product marketing, content, and sales to deliver cohesive, data-driven assets.

You will lead end-to-end strategy, span the full funnel, and optimize workflows across channels while maintaining