Principal, AI-Driven Campaigns Strategist

Intercom; San Francisco (CA); On-site; USD 189,000 - 226,000; Full time

Job summary

Fin, now part of Salesforce, is seeking a Principal, Integrated Campaigns Strategist to architect and drive high-impact global campaigns that generate measurable pipeline and revenue. You will collaborate with product marketing, content, and sales to deliver cohesive programs that align with brand and global strategy.

You will lead cross-functional teams across regions, optimize go-to-market with AI tools, and ensure campaigns scale across channels while maintaining consistent messaging and

Qualifications

• 10+ years of B2B marketing experience across integrated campaigns, demand generation, content marketing, and/or ABM.
• Experience applying AI tools and automation to marketing workflows with a POV on augmentation vs replacement.
• Strong analytics to turn campaign data into priorities and executive-level reporting.

Responsibilities

• Own end-to-end strategy and execution of integrated campaigns to drive pipeline and revenue globally.
• Develop full-funnel campaigns across channels: digital ads, email, webinars, events, content syndication, and enablement.
• Govern multiple concurrent campaigns with timelines and governance to streamline workflows.
• Collaborate with regional teams to localize while preserving global brand consistency.
• Translate market insights into compelling narratives and journeys for campaigns.
• Plan audience-specific content roadmaps and assets with product marketing and content teams.
• Monitor MQL, pipeline contribution, target account penetration, and ROI; share learnings across the org.
• Test innovative GTM approaches, staying ahead of trends and channels.

Skills

B2B marketing strategy

AI in marketing

Pipeline metrics

PMO & governance

Stakeholder communication

Sales alignment

Marketo

Salesforce

Claude (AI)

High-growth tech

Ambiguity tolerance

Campaign playbooks

MBA (or equiv.)

AI agents in marketing

Content collaboration

Global campaigns

Education

Bachelor's degree in marketing or business

MBA or equivalent experience

Tools

Marketo

Salesforce

Claude

Job description

Fin, now part of Salesforce, is seeking a Principal, Integrated Campaigns Strategist to architect and drive high-impact global campaigns that generate measurable pipeline and revenue. You will collaborate with product marketing, content, and sales to deliver cohesive programs that align with brand and global strategy.

You will lead cross-functional teams across regions, optimize go-to-market with AI tools, and ensure campaigns scale across channels while maintaining consistent messaging and