Global Insights & Innovation Marketing Director

Coca-Cola Co; Atlanta (GA); On-site; USD 193,000 - 224,000; Full time

Benefits offered by this job

Competitive benefits

Job summary

Coca-Cola Co is seeking a Senior Director to lead Global Category & Innovation Marketing Intelligence Services in Atlanta. You will drive insights-led, data-driven decision making and shape strategic growth opportunities for global customers.

You will manage cross-functional teams, lead custom research, and advocate futures thinking while advancing BI capabilities like PowerBI and Harmoni to enable scalable profitability.

Qualifications

• Bachelor’s degree in Marketing, Business or related field; Masters preferred.
• 7+ years in strategy, insights, brand, business intelligence or guest research.
• Strong ability to identify problems worth solving and opportunities worth investing in.
• Excellent data-driven storytelling and translating data into insights.
• Experience with BI tools and data platforms, including Power BI and CCV Harmoni.

Responsibilities

• Serve as Insights SME and hub, delivering actionable insights and leading BI sharing.
• Lead Insights and Situation Assessment for Operating Unit planning, ABP and LRP.
• Lead custom research driven by strategic customer needs.
• Act as resident Futurist supporting Futures Thinking mindset.
• Maintain and improve business intelligence tools to democratize data access.
• Contribute to analyses using internal and syndicated sources for strategic issues.

Skills

Insights leadership

Strategy development

Data-driven decision making

PowerBI proficiency

Horizon scanning

Storytelling with data

Stakeholder management

Futures thinking

Team leadership

Education

Bachelor's degree in Marketing/Business

Master's preferred

Tools

PowerBI

CCV Harmoni

Job description

Coca-Cola Co is seeking a Senior Director to lead Global Category & Innovation Marketing Intelligence Services in Atlanta. You will drive insights-led, data-driven decision making and shape strategic growth opportunities for global customers.

You will manage cross-functional teams, lead custom research, and advocate futures thinking while advancing BI capabilities like PowerBI and Harmoni to enable scalable profitability.