Senior Director, Global Category & Innovation Marketing Intelligence Services

0801 The Coca-Cola Company; Atlanta (GA); On-site; USD 193,000 - 224,000; Full time

Job summary

The Coca-Cola Company is seeking a strategic insights leader to identify growth areas for our global customer. You will gather research, develop primary studies, and share actionable insights to support data-driven decisions across planning cycles.

Leverage PowerBI and Harmoni to democratize data, influence senior leaders, and shape long-range plans with a futures thinking mindset.

Qualifications

• Bachelor’s degree in Marketing, Business or related field; masters preferred.
• 7+ years in strategy, insights, brand, customer, BI or guest research.
• Strong data-driven decision making and analytics capabilities.
• Ability to translate data into clear, strategic storytelling.

Responsibilities

• Lead Insights and Hub, stewarding actionable insights and resources.
• Drive ABP/LRP planning with senior leadership input.
• Develop primary research and custom analyses for strategic needs.
• Maintain BI tools and enable data access across the division.
• Advise on opportunities and priorities with a futures thinking mindset.

Skills

Data-driven storytelling

Horizon scanning

Strategic priority management

Insights & research

Business intelligence

Education

Bachelor’s degree in Marketing/Business

Masters preferred

Tools

PowerBI

CCV Harmoni

Job description

Job Description Summary:

We always start with empathizing with people - showing passion for consumers and their lives. We focus on persistent multi-year brand platforms and create human-centric engagement through experiences leveraging passion points (music, gaming, sports), occasions & rituals (uplifting breaks, meals), iconicity and sustainability. This role is a strategic leadership position aimed at identifying growth areas for our key global customer. We are looking for a candidate who is an expert in gathering research and insights to support data-driven decision-making.

What You’ll Do for Us:

Serve as the Insights SME and Hub, stewarding actionable insights, understanding and utilizing insights resources, developing primary research, and leading Business Performance & Insights Sharing. Lead Insights and Situation Assessment for Operating Unit planning, contributing to the development of Annual Business Planning (ABP) and Long-Range Planning (LRP), and advise senior leadership. Lead the creation and execution of custom research driven by strategic customer needs. Serve as resident Futurist and support the team in working with a Futures Thinking mindset. Maintain and improve business intelligence tools to democratize data access across the division. Contribute to custom analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic issues.

Qualifications & Requirements:

Bachelor’s degree in Marketing, Business or related field, Masters preferred. 7+ years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research. Experience in data-driven decision making and analytics. Strong business and consumer insights: Ability to identify a consumer or customer problem worth solving or an opportunity worth investing in. Excellent design solutions: Ability to recommend strategic focus areas to address business problems and opportunities, in alignment with strategic priorities. Proficient in horizon scanning: Continuously monitors business and macro environments for impact to strategy. Exceptional data-driven storytelling: Ability to consolidate data, analyze for insight, and translate into a clear and compelling story. Strategic priority management: Ability to utilize both external and internal learning to adapt existing solutions to address emerging business opportunities. System leadership and alignment: Ability to develop explicit plans to ensure profitability at scale by prioritizing shared value and aligned interests with System partners. Proficiency in maintaining and enhancing business intelligence tools in PowerBI. Ability to learn and effectively use data platforms (e.g., CCV Harmoni) to obtain and analyze relevant information.

What We Can Do For You:

Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs. Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation. Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge. The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range: United States: 193,000 - 224,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: November 4, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.