Global Influencer Marketing Leader

Content Creators; San Francisco, Northern (CA, KY); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Airwallex is seeking a Senior Manager of Influencer Marketing to build and lead our global influencer strategy from the ground up. This high-impact role drives virality around major brand moments, architects our creator program, and builds the operations needed to scale across markets from the US to EU and Asia.

The role is based in San Francisco and collaborates with Brand, Product Marketing, Communications, and Legal to ensure consistent brand safety and creative excellence.

Qualifications

• 8+ years in influencer marketing or creator partnerships, preferably in tech.
• Proven track record with large-scale campaigns and measurable growth.
• Deep understanding of influencer ecosystems and platform dynamics.
• Experience managing global or multi-country campaigns.
• Strong negotiation and stakeholder-management skills.

Responsibilities

• Define and own global influencer/creator roadmap across YouTube, TikTok, Instagram, LinkedIn, podcasts and more.
• Architect multi-layered creator campaigns around major launches and milestones.
• Design systems for creator sourcing, outreach, contracting, approvals, tracking, and reporting.
• Lead end-to-end relationship management with top influencers and agents; negotiate contracts.
• Define success metrics and oversee dashboards; optimize campaigns with insights.
• Partner with Brand, Product Marketing, PR, and Legal to align influencer work with strategy.

Skills

Influencer marketing

Global campaigns

Negotiation

Stakeholder management

Data analytics

Project management

Startup experience

Tools

Creator sourcing tools

Contracts management

Analytics dashboards

Job description

Airwallex is seeking a Senior Manager of Influencer Marketing to build and lead our global influencer strategy from the ground up. This high-impact role drives virality around major brand moments, architects our creator program, and builds the operations needed to scale across markets from the US to EU and Asia.

The role is based in San Francisco and collaborates with Brand, Product Marketing, Communications, and Legal to ensure consistent brand safety and creative excellence.