Global Industry & Brand Experience Leader

National Black MBA Association; Maplewood, Northern (MN, KY); Hybrid; USD 188,000 - 230,000; Full time

Job summary

3M in Maplewood, MN is seeking an Industry and Brand Experience Leader to drive engagement across social, influencer, events and earned media. You will shape strategy and lead a small central team across regions.

This on-site role requires a bachelor’s degree and 10+ years in social media, influencer marketing, PR or integrated marketing, plus 3+ years of leadership. Travel up to 20% and relocation support may be available.

Qualifications

• Bachelor’s degree or higher completed before start.
• 10+ years in social media, influencer marketing, events, PR, or integrated marketing.
• 3+ years leading people or teams.

Responsibilities

• Set engagement strategy across social media, influencer marketing, events, and earned media.
• Define measurement and reporting linking reach to business outcomes.
• Manage budgets across disciplines and investments.
• Partner with paid media, content, division marketing, and regional teams.
• Lead activation planning and on-site event execution.
• Oversee industry events and trade show strategy.

Skills

Bachelor’s degree

10+ years marketing

3+ years leadership

Education

Bachelor’s degree or higher

Job description

3M in Maplewood, MN is seeking an Industry and Brand Experience Leader to drive engagement across social, influencer, events and earned media. You will shape strategy and lead a small central team across regions.

This on-site role requires a bachelor’s degree and 10+ years in social media, influencer marketing, PR or integrated marketing, plus 3+ years of leadership. Travel up to 20% and relocation support may be available.