Senior Marketing Specialist - Digital & Creative Leader

Cooper Machinery Services LLC; Houston (TX); Presencial; USD 90.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, and vision insurance

Life, AD&D, and disability coverage

401(k) with up to 5% company match

Maternity and parental leave

Arc Fertility Benefits

Employee Assistance Program (EAP)

Descripción de la vacante

Cooper Machinery Services is seeking a Senior Marketing Specialist to own how we show up for customers and the industry. You will manage our website, social channels, literature, ads, video, and tradeshow booths, collaborating with leaders across the company worldwide.

This role offers the chance to write, design, shoot, and build, with ideas directly used by customers and decision-makers. We’re looking for a self-starter who can drive content, branding, and campaigns end-to-end.

Formación

• Bachelor’s degree in marketing, business, communications, journalism, or a related field. Relevant work experience may be considered in lieu of a degree.
• 5+ years of experience in marketing, business, communications, journalism, or a related field.
• Experience leading initiatives of moderate scope and impact, from planning resources and deadlines through completion and reporting results to leadership.

Responsabilidades

• Run our digital presence: Maintain and develop the company website, social media pages, and SEO. Keep content, photos, and videos current, and monitor comments with help from internal experts so customers get accurate answers.
• Measure what works: Track and report website and social analytics, and use the results to guide content decisions.
• Create sales-ready literature: Design brochures, fact sheets, and sales tools that make complex products easy to understand.
• Develop promotional materials: Design new promotional items, maintain the company storefront, manage inventory, and work with vendors, including processing their invoices.
• Support customer and executive presentations: Provide significant PowerPoint support for customer-facing and senior management presentations.
• Place print advertising: Design, create, and place ads in industry publications.
• Write and edit: Write and copy-edit content for web pages, brochures, tradeshow graphics, social graphics, and publications.
• Capture the work: Photograph and film company events, products, machinery, and project activities, then edit the images and footage for their intended use.
• Coordinate tradeshows: Work with show organizers on space and logistics, schedule customer events, oversee booth placement, setup, and teardown, create graphics, and process invoices.

Conocimientos

Graphic design

Content creation

SEO

Web analytics

Writing

Communication

Project management

Educación

Bachelor’s degree in marketing, business, communications, journalism, or a related field

Herramientas

Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Acrobat)

Microsoft Office (Excel, Word, PowerPoint)

HTML & CSS

Content management system (CMS)

Descripción del empleo

Cooper Machinery Services is seeking a Senior Marketing Specialist to own how we show up for customers and the industry. You will manage our website, social channels, literature, ads, video, and tradeshow booths, collaborating with leaders across the company worldwide.

This role offers the chance to write, design, shoot, and build, with ideas directly used by customers and decision-makers. We’re looking for a self-starter who can drive content, branding, and campaigns end-to-end.