Senior Marketing Specialist

Cooper Machinery Services; Houston (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Company-paid life and disability

401(k) with company match

Parental leave

Employee assistance program

Job summary

Cooper Machinery Services in Houston, TX seeks a Senior Marketing Specialist to own how the company presents to customers and the industry. You will manage the website, social channels, literature, ads, video, and tradeshow booths, working with leaders across the company to ensure consistent messaging worldwide.

You will write, design, shoot, and build content, while driving SEO, analytics, and sales tools to simplify complex products for customers and decision-makers.

Qualifications

• Bachelor’s degree in marketing, business, communications, journalism, or a related field.
• 5+ years of experience in marketing, business, communications, journalism, or a related field.
• Experience leading initiatives of moderate scope and impact, from planning resources and deadlines through completion and reporting results to leadership.

Responsibilities

• Own how Cooper shows up for customers and the industry across website, social channels, literature, ads, video, and tradeshow booths.
• Run our digital presence: website, social pages, SEO, and content updates.
• Measure website and social analytics to guide content decisions.
• Create brochures, fact sheets, and sales tools that explain complex products clearly.
• Develop promotional materials, manage storefront and inventory, and process invoices with vendors.
• Provide PowerPoint support for customer-facing and senior management presentations.
• Place print ads in industry publications.
• Write and edit content for web pages, brochures, graphics, and publications.
• Capture events and products with photography and video, then edit for use.
• Coordinate tradeshows including space, logistics, events, graphics, and invoicing.

Skills

Marketing strategy

Content creation

Project management

Brand storytelling

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Cloud

Microsoft Office

CMS (Content Management System)

HTML/CSS basics

Job description

Since 1833, Cooper Machinery Services has built and serviced the engines and compressors that keep the world’s energy moving. Cooper-Bessemer, Ajax, Superior, Gemini, and more are names that mean something in the field. We support more than 22,000 units around the globe.

Now we need someone to tell that story. As our Senior Marketing Specialist, you’ll own how Cooper shows up for customers and the industry. That means our website, social channels, literature, ads, video, and tradeshow booths. You’ll work with leaders and teams across the company, and your work will be seen by customers and decision-makers worldwide. If you want a role where you can write, design, shoot, and build, and where your ideas get used, this is it.

What You Will Do

• Run our digital presence: Maintain and develop the company website, social media pages, and SEO. Keep content, photos, and videos current, and monitor comments with help from internal experts so customers get accurate answers.
• Measure what works: Track and report website and social analytics, and use the results to guide content decisions.
• Create sales-ready literature: Design brochures, fact sheets, and sales tools that make complex products easy to understand.
• Develop promotional materials: Design new promotional items, maintain the company storefront, manage inventory, and work with vendors, including processing their invoices.
• Support customer and executive presentations: Provide significant PowerPoint support for customer-facing and senior management presentations.
• Place print advertising: Design, create, and place ads in industry publications.
• Write and edit: Write and copy-edit content for web pages, brochures, tradeshow graphics, social graphics, and publications.
• Capture the work: Photograph and film company events, products, machinery, and project activities, then edit the images and footage for their intended use.
• Coordinate tradeshows: Work with show organizers on space and logistics, schedule customer events, oversee booth placement, setup, and teardown, create graphics, and process invoices.

Who You Are

Experience and education

• Bachelor’s degree in marketing, business, communications, journalism, or a related field. Relevant work experience may be considered in lieu of a degree.
• 5+ years of experience in marketing, business, communications, journalism, or a related field.
• Experience leading initiatives of moderate scope and impact, from planning resources and deadlines through completion and reporting results to leadership.

Skills

• Proficiency in graphic design and literature creation using Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Acrobat) and Microsoft Office (Excel, Word, PowerPoint).
• Web development skills, including maintaining websites through a content management system, working knowledge of HTML and CSS, and an understanding of SEO best practices.
• Strong writing and design skills, with the ability to produce clear, accurate, polished brochures, sales tools, presentations, and ads, and to copy-edit for consistency, tone, and brand standards.
• Strong verbal and written communication skills, with the ability to explain technical subject matter clearly to customers, vendors, senior management, and internal teams.

Personal attributes

• A self-starter who spots marketing needs and opportunities before anyone asks.
• Comfortable working autonomously, with the judgment to prioritize projects and know what needs leadership approval.
• Business-minded, and able to connect marketing efforts to Cooper’s products, services, customers, and goals.
• Able to make a clear recommendation when information is incomplete or deadlines are tight.
• Collaborative with sales, engineering, operations, and outside vendors.
• Skilled at turning complex technical information into clear, direct messaging for customers and executives.

Preferred

• Knowledge of the compression industry, particularly reciprocating engines and compressors and the aftermarket parts and services that support them.

Why Join Us

• Most benefits are effective on your first day of employment, with no waiting period.
• Comprehensive medical, dental, and vision insurance.
• Company-paid life, AD&D, short-term, and long-term disability coverage (6-month short-term disability waiting period).
• Voluntary life, AD&D, and long-term disability buy-up plans.
• Voluntary benefit plans, including accident, critical illness, and hospital indemnity insurance.
• 401(k) with up to 5% company match, and you’re 100% vested on Day 1.
• Maternity and parental leave, Arc Fertility Benefits, and an Employee Assistance Program (EAP) for mental health support.

Cooper Machinery Services is committed to ensuring equal employment opportunity, including providing reasonable accommodations to individuals with a disability. Applicants with a physical or mental disability who require a reasonable accommodation for any part of the application or hiring process may contact our Talent Acquisition Department at [e-mail] or call 855.226.6737.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.