Global Head of Performance Marketing

Duolingo; New York (NY); Presencial; USD 237.000 - 355.000; Jornada completa

Descripción de la vacante

Duolingo is seeking a Senior Director of Performance Marketing to lead the team responsible for paid user acquisition across 100+ markets and multiple products. You will own the strategy, budget, and people, and defend investment decisions with rigorous ROI analysis.

You will build scalable measurement and creative programs, partner with Product, Engineering, Finance, and Marketing teams, and drive initiatives that maximize long-term value and growth for a global audience.

Formación

• 12+ years in performance marketing or paid UA.
• 5+ years leading teams with managers reporting to you.
• Own a large multichannel mobile acquisition budget at a top app.
• Experience building incrementality tests, saturation analysis, and LTV/ROAS models.
• Judgment to cut spend when returns don’t support it.
• Fluency with mobile attribution and privacy constrained measurement.
• Experience partnering with Product and Engineering on measurement infrastructure.
• Clear, fast written communication for executive ROI discussions.

Responsabilidades

• Lead and grow a team of performance marketers.
• Own global paid acquisition budget across Google, Apple Search Ads, Meta, TikTok, AppLovin, DSPs, and China platforms.
• Set the measurement standard for the team: incrementality testing, saturation modeling, and LTV/ROAS frameworks.
• Translate channel performance into annual and in year investment plans, and defend them with executive leadership.
• Build scalable creative production mixing agency, UGC, creator, and in-house work with testing infrastructure.
• Manage agency and ad tech partners, holding them accountable to goals, pacing, and quality.
• Flex spend with the organic calendar, in partnership with Social, Brand, and Country Marketing.
• Partner closely with Marketing Analytics, Finance, Product, Engineering, and Creative.

Conocimientos

Performance marketing

Team leadership

Multichannel UA

Incrementality testing

LTV/ROAS models

Mobile attribution (MMPs/SKAN)

Executive communication

Budget ownership

China UA experience

Herramientas

MMPs/SKAN

Descripción del empleo

Duolingo is seeking a Senior Director of Performance Marketing to lead the team responsible for paid user acquisition across 100+ markets and multiple products. You will own the strategy, budget, and people, and defend investment decisions with rigorous ROI analysis.

You will build scalable measurement and creative programs, partner with Product, Engineering, Finance, and Marketing teams, and drive initiatives that maximize long-term value and growth for a global audience.