Global Head of Marketing & Audience Growth

Kings League; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Kings League is seeking a Global Head of Marketing to drive brand growth and fan engagement worldwide. You will craft data-driven strategies across paid, earned, and owned media while building a high-performing marketing team in a fast-paced environment.

Key responsibilities include localizing brand storytelling for the U.S., optimizing budgets, and partnering with influencers and merchandising teams to expand the fanbase and revenue through targeted campaigns.

Qualifications

• 10+ years of B2C marketing experience, preferably in sports/entertainment/fashion
• Experience in European markets and cross-functional leadership
• Bachelor’s in Marketing/Business/Communications; Master’s preferred

Responsibilities

• Design and execute Kings League’s marketing strategy to drive B2C growth, audience engagement, and brand awareness.
• Lead a high-performing marketing team and manage budgets with ROI focus.
• Oversee audience acquisition, segmentation, and personalized campaigns around key U.S. moments.
• Plan campaigns across digital, social, experiential, and traditional channels.
• Collaborate with PR, influencer relations, and content teams to deliver data-informed campaigns.

Skills

Digital advertising platforms

Influencer marketing

Audience growth

Data-driven decision making

Brand storytelling

Education

Bachelor’s in Marketing/Business/Communications

Master’s preferred

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Kings League is seeking a Global Head of Marketing to drive brand growth and fan engagement worldwide. You will craft data-driven strategies across paid, earned, and owned media while building a high-performing marketing team in a fast-paced environment.

Key responsibilities include localizing brand storytelling for the U.S., optimizing budgets, and partnering with influencers and merchandising teams to expand the fanbase and revenue through targeted campaigns.