Global Marketing & Fan Growth Leader

Kings League; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Kings League is seeking a Global Head of Marketing to drive brand growth and fan engagement for a global audience. You will lead data-driven strategies across paid, earned, and owned media with a strong B2C focus.

You will shape marketing across regions, build a high-performing team, and align campaigns with major U.S. cultural moments. The role requires deep consumer insights and a passion for storytelling and culture.

Qualifications

• 10+ years in B2C marketing, ideally in sports, entertainment, fashion, or youth culture.
• Experience in European markets.
• Proven track record in growing communities and driving consumer revenue.
• Bachelor’s in Marketing/Business/Communications; Master’s preferred.

Responsibilities

• Design and execute Kings League’s marketing strategy to drive B2C growth, audience engagement, and brand awareness.
• Contribute to the global marketing strategy, aligning with European and Latam markets.
• Localize global brand positioning for the U.S. market and define emotionally resonant storytelling.
• Build and lead a high-performing marketing team, fostering collaboration and development.
• Manage and optimize the marketing budget, tracking ROI and adjusting spend based on performance.
• Lead audience acquisition and engagement campaigns using insights on fan behavior and preferences.
• Plan integrated campaigns across digital, social, experiential, and traditional channels with strong B2C impact.
• Lead paid media planning and grow owned channels (social, email, website).
• Collaborate with PR, influencer, creative, and content teams to deliver campaigns.
• Continuously analyze performance, test, and optimize campaigns.
• Partner with e-commerce, merchandising, and licensing teams to drive product sales.
• Develop campaigns for product launches, exclusive drops, and seasonal promotions.

Skills

Audience growth

B2C marketing

Storytelling

Cross-functional

Data-driven decisions

Team leadership

Education

Bachelor’s in Marketing/Business/Communications

Master’s preferred

Tools

GA4

Shopify

Klaviyo

Marketing automation

CRM

E-commerce analytics

Job description

Kings League is seeking a Global Head of Marketing to drive brand growth and fan engagement for a global audience. You will lead data-driven strategies across paid, earned, and owned media with a strong B2C focus.

You will shape marketing across regions, build a high-performing team, and align campaigns with major U.S. cultural moments. The role requires deep consumer insights and a passion for storytelling and culture.