Head of Global Marketing

Kings League; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Kings League is seeking a Global Head of Marketing to drive brand growth and fan engagement worldwide. You will craft data-driven strategies across paid, earned, and owned media while building a high-performing marketing team in a fast-paced environment.

Key responsibilities include localizing brand storytelling for the U.S., optimizing budgets, and partnering with influencers and merchandising teams to expand the fanbase and revenue through targeted campaigns.

Qualifications

• 10+ years of B2C marketing experience, preferably in sports/entertainment/fashion
• Experience in European markets and cross-functional leadership
• Bachelor’s in Marketing/Business/Communications; Master’s preferred

Responsibilities

• Design and execute Kings League’s marketing strategy to drive B2C growth, audience engagement, and brand awareness.
• Lead a high-performing marketing team and manage budgets with ROI focus.
• Oversee audience acquisition, segmentation, and personalized campaigns around key U.S. moments.
• Plan campaigns across digital, social, experiential, and traditional channels.
• Collaborate with PR, influencer relations, and content teams to deliver data-informed campaigns.

Skills

Digital advertising platforms

Influencer marketing

Audience growth

Data-driven decision making

Brand storytelling

Education

Bachelor’s in Marketing/Business/Communications

Master’s preferred

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Created and organized by Kosmos, the Kings League has become a global phenomenon that has revolutionized the way we understand football and sports. A new 7-a-side football league with teams chaired by the world's best streamers and content creators, with revolutionary rules aimed at uniting the best of football with the latest trends in esports and new ways of communicating and understanding the world. In this sense, the Kings League has not only managed to "reimagine the game," but has also elevated sport and entertainment to a new dimension, making it more accessible to all audiences.

About the role

As Global Head of Marketing, you’ll be a foundational member of Kings League's next chapter, utilizing your experience to contribute to the wider global marketing team. You’ll drive brand growth and fan engagement by creating and executing impactful, data-driven marketing strategies. Your primary goal will be to generate awareness, expand the fanbase, and establish a robust marketing plan across paid, earned, and owned media channels all with a strong B2C focus.

This role requires a deep understanding of consumer behavior, cultural trends, and key moments throughout the year to maximize brand impact and commercial results. You'll lead and direct the build out of the marketing team and work to build emotional connections with fans and convert those into measurable audience growth.

Main Responsibilities

Marketing Strategy & Brand Positioning

• Design and execute Kings League’s marketing strategy to drive B2C growth, audience engagement, and brand awareness.
• Contribute deeply to the global marketing strategy, aligning with the European and Latam markets.
• Localize global brand positioning for the U.S. market and define emotionally resonant brand storytelling.

Team Leadership & Budget Management

• Build and lead a high-performing marketing team, fostering collaboration and development.
• Manage and optimize the marketing budget, tracking ROI and adjusting spend based on performance and market insights.

Audience Growth & Consumer Insights

• Lead audience acquisition and engagement campaigns using insights on fan behavior and preferences.
• Segment audiences and create personalized strategies.
• Activate campaigns around key U.S. cultural and sports moments (e.g., Super Bowl, Spring Break, Holidays).

Integrated Campaigns & Media Management

• Plan and execute full-funnel marketing campaigns across digital, social, experiential, and traditional channels with strong B2C impact.
• Balance paid, owned, and earned media to maximize reach, efficiency, and performance.
• Lead paid media planning and grow owned channels (social, email, website).
• Collaborate with PR, influencer, creative, and content teams to deliver engaging, insight-led campaigns.
• Continuously analyze performance, test, and optimize campaigns.

Revenue Growth – B2C Products

• Partner with e-commerce, merchandising, and licensing teams to drive product sales.
• Develop campaigns for product launches, exclusive drops, and seasonal promotions.
• Increase conversion, average order value, and customer retention, aligning with brand standards and retail impact.

About you

• B2C-focused with audience, community, and revenue growth mindset.
• Strong analytical and insight-driven decision-making.
• Passion for storytelling, culture, and community marketing.
• Thrive in fast-paced, cross-functional environments.

Technical Knowledge

• Digital/social ad platforms (Meta, Google, TikTok).
• Influencer marketing and partnerships; merchandising/licensing a plus.

Experience & Qualifications

• 10+ years B2C marketing, ideally in sports, entertainment, fashion, or youth culture.
• Experience in European markets.
• Proven track record in growing communities and driving consumer revenue.
• Bachelor’s in Marketing/Business/Communications; Master’s preferred.

Diversity & Inclusion commitment

At Kings League we strongly believe in building an inclusive and diverse work environment, where everyone can develop their full potential. We are committed to the integration of people with disabilitites and different capabilities, and fostering a team where everyone has the opportunity to contribute and grow. If you meet the requirements of the position, we invite you to send us your application; we value the richness that diversity brings and look forward to welcoming your talent and experience.