Global Head of Integrated Campaigns

EPAM Systems; Seattle (WA); Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Health Savings Account

401(k) Matching

Paid time off

Paid holidays

Disability insurance

Life insurance

Employee discounts

Stock Purchase Program

Job summary

EPAM Systems is seeking a Director, Marketing to lead Global Integrated Campaigns. This player-coach role drives the full campaign ecosystem worldwide, combining strategic leadership with hands-on execution.

You will manage two senior leaders, partner with Demand Generation, Sales, and Product Marketing, and own multi-channel ABM programs across horizontal and vertical markets.

Qualifications

• 12+ years of experience in B2B campaign marketing, with at least five years in leadership roles
• Proven track record building and executing multi-persona, multi-channel global campaigns tied to pipeline and revenue
• Deep expertise in ABM, demand generation, and complex B2B buyer journeys
• Proficiency with marketing technology and analytics platforms such as Marketo, Demandbase, MS Dynamics

Responsibilities

• Own the global campaign strategy and full-funnel pipeline targets including revenue contribution, ROI, across horizontal and vertical campaigns
• Plan, launch, and optimize flagship integrated campaigns and mentor senior campaign leaders
• Define global campaign architecture and ensure cohesive messaging across touchpoints
• Build campaigns for the full buying committee across horizontal and vertical segments
• Utilize intent data, firmographics, and behavioral insights for ABM and multi-channel strategies
• Establish a unified measurement framework to track contribution to MQL, MQA, pipeline, and revenue
• Provide campaign toolkits and intelligence to Sales and field teams to convert pipeline to revenue
• Manage the global campaign budget and foster a test-and-learn culture
• Hands-on with marketing tech tools (Marketo, Demandbase) to monitor live programs and adjust tactics

Skills

B2B marketing

Leadership

ABM

Multi-channel campaigns

Campaign planning

Marketing analytics

Tools

Marketo

Demandbase

MS Dynamics

Job description

We're looking for a Director, Marketing to be our Global Head of Integrated Campaigns. The role sits at the center of our Route-to-Market organization. You'll lead the full campaign ecosystem across horizontal solution campaigns and industry vertical campaigns, and you'll own the pipeline and revenue results those campaigns deliver worldwide.

This is a player-coach role. You will lead the team and also build and run campaigns yourself. You'll plan programs, build target audiences, sequence channels, launch campaigns, and read the results. Expect to have your own campaigns in market every quarter alongside your team's.

You'll manage two senior campaign leaders: the Global Campaign Manager for Verticals and the Horizontal Solutions Campaign Manager. You'll work with Demand Generation, Sales, Field Marketing, Product Marketing, Brand, Creative, and Executive leadership. We need someone with deep experience in campaign planning, account-based marketing, and multi-persona, multi-channel execution.

Req# 1105225902

Responsibilities

• Own the global campaign strategy and full-funnel pipeline targets, including revenue contribution, efficiency and ROI across horizontal and vertical campaigns

• Act as a player-coach by personally planning and launching flagship integrated campaigns each year, alongside managing and mentoring a team of senior campaign leaders

• Define the global campaign architecture, ensuring horizontal solutions and industry-specific vertical campaigns operate as one connected system aligned to business priorities

• Build horizontal campaigns for the full buying committee — economic buyers, technical evaluators and end users — while ensuring consistent solution messaging across all touchpoints

• Utilize intent data, firmographic signals and behavioral insights to build targeted account-based marketing (ABM) and multi-channel strategies for complex buying committees

• Establish a unified measurement framework and reporting standard to track campaign contribution to MQL, MQA, pipeline and closed-won revenue

• Partner with Sales and field teams to provide campaign toolkits and actionable intelligence, ensuring marketing-generated pipeline converts to revenue

• Manage the global campaign budget to maximize return on investment while fostering a test-and-learn culture for continuous optimization

• Step in hands-on with marketing technology tools (e.g., Marketo, Demandbase) to monitor live programs and adjust tactics based on real-time performance data

Requirements

• 12+ years of experience in B2B campaign marketing, with at least five years in a leadership role managing high-performance teams

• Demonstrated track record of building and executing multi-persona, multi-channel global campaigns directly tied to pipeline and revenue generation

• Proven ability to operate as a player-coach, combining strategic leadership with hands-on campaign execution and optimization

• Deep expertise in account-based marketing (ABM), demand generation and complex B2B buyer journeys

• Proficiency working directly within marketing technology and analytics platforms, such as Marketo, Demandbase, MS Dynamics and modern AI tools

• Strong executive presence with the ability to influence senior stakeholders across Sales, Product Marketing and global leadership teams

• Experience managing multi-million-dollar campaign budgets and defining rigorous measurement frameworks for ROI

• Ability to thrive in a highly matrixed, fast-paced global organization

We offer

• Medical, Dental and Vision Insurance (Subsidized)

• Health Savings Account

• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

• Short-Term and Long-Term Disability (Company Provided)

• Life and AD&D Insurance (Company Provided)

• Employee Assistance Program

• Unlimited access to LinkedIn learning solutions

• Matched 401(k) Retirement Savings Plan

• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

• Paid Holidays - nine (9) total per year

• Legal Plan and Identity Theft Protection

• Accident Insurance

• Employee Discounts

• Pet Insurance

• Employee Stock Purchase Program

• If otherwise eligible, participation in the discretionary annual bonus program

• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

This Remote Position Cannot be Performed in New York City.

In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov)

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.