Global Head of Community & Social Media

Internship List; Atlanta (GA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Flex working arrangements

Home office reimbursement

Baby bonus & parental leave

Online learning & networking

EV purchase incentive

Medical & dental benefits

Retirement savings program

Job summary

Geotab seeks a Senior Manager, Community & Social Media to define strategy and lead execution across its global social channels and community ecosystem. This role partners with Product, Engineering, Marketing, Corporate Communications, and Sales to drive organic growth and engagement in a fast-paced, matrixed environment.

The ideal candidate will have 7–10+ years in social media and community building, with 3–5 years in leadership, and a deep understanding of B2B strategies across fleet

Qualifications

• 7–10+ years of progressive experience in social media management, community building, digital marketing, or related communications.
• Minimum 3–5 years of direct team leadership or people management experience.
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field.
• Deep expertise in B2B social media strategy, organic growth, and building online communities across customer, partner, and developer segments.

Responsibilities

• Develop and own Geotab's global organic social media strategy across platforms like LinkedIn, YouTube, Facebook, and Instagram, defining platform-specific content for fleet managers, logistics professionals, and reseller partners.
• Manage editorial calendars, publishing cadences, and real-time community engagement across all organic social channels.
• Build, grow, and moderate Geotab's owned community platforms to drive adoption, active participation, and member retention among customers, partners, and developers.
• Lead, mentor, and develop a team of social media managers and community specialists with clear goals and governance.
• Design and execute strategic community initiatives, including customer advocate programs, reseller/partner forums, and live programming.
• Develop onboarding, recognition, and engagement programs to convert passive members into active contributors.
• Establish a social-first content framework, brand voice guidelines, and editorial standards.
• Define and own KPI framework for community and social channels, delivering dashboards to leadership.
• Partner with paid media, brand, demand gen, and product marketing to align organic and paid strategies.
• Serve as strategic partner to corporate communications and PR, managing social crisis response protocols.

Skills

Social media management

Team leadership

Editorial judgment

B2B social media

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism

Tools

Sprout Social

Hootsuite

Gainsight Communities

Khoros

Discourse

Job description

Geotab seeks a Senior Manager, Community & Social Media to define strategy and lead execution across its global social channels and community ecosystem. This role partners with Product, Engineering, Marketing, Corporate Communications, and Sales to drive organic growth and engagement in a fast-paced, matrixed environment.

The ideal candidate will have 7–10+ years in social media and community building, with 3–5 years in leadership, and a deep understanding of B2B strategies across fleet