Global Head of B2B Marketing & Growth

Booking Holdings (NASDAQ: BKNG); New York (NY); On-site; USD 204,000 - 306,000; Full time

Benefits offered by this job

Tuition reimbursement

Fitness reimbursement

Discounts

Job summary

Booking Holdings (NASDAQ: BKNG) is the world leader in online travel and services, with brands like Booking.com, Priceline, Agoda, KAYAK and OpenTable. The Head of B2B Marketing will shape the global partner division, defining brand identity, demand generation, and partner programs to drive measurable revenue growth across markets and time zones.

The role reports to the Chief Commercial Officer of B2B, leads a ~30‑person team, and collaborates with B2C leads across brands.

Qualifications

• Significant senior marketing leadership experience in B2B, platform, SaaS, travel, technology or other complex commercial environments.
• Proven success building and scaling B2B marketing functions spanning brand, demand, product marketing, lifecycle/CRM, and partner marketing.
• Strong commercial orientation with a track record of linking marketing investment to revenue growth, ROI and long‑term customer value.

Responsibilities

• Define the B2B brand identity, positioning, and messaging architecture from the ground up.
• Build a scalable demand generation engine driving measurable marketing contribution to commercial growth.
• Design and implement partner marketing programs to grow partners' customer base and engagement.
• Lead a large global team and manage a sizable marketing budget with cross‑functional collaboration.

Skills

B2B marketing

Brand strategy

Demand generation

Partner marketing

Leadership

Tools

CRM

Marketing automation

Job description

Booking Holdings (NASDAQ: BKNG) is the world leader in online travel and services, with brands like Booking.com, Priceline, Agoda, KAYAK and OpenTable. The Head of B2B Marketing will shape the global partner division, defining brand identity, demand generation, and partner programs to drive measurable revenue growth across markets and time zones.

The role reports to the Chief Commercial Officer of B2B, leads a ~30‑person team, and collaborates with B2C leads across brands.