Global Head, Data & AI Product Marketing

SAP SE; Washington (District of Columbia); On-site; USD 361,000 - 613,000; Full time

Job summary

SAP SE is seeking the Head of SAP Data and AI Product Marketing to lead a global product marketing organization focused on SAP Data Cloud and SAP AI Services. The role requires shaping market opportunities, defining strategic growth priorities, and driving end-to-end campaigns in collaboration with Product, Engineering, Sales, and Global Marketing.

The candidate will own the positioning, messaging, and value proposition, ensuring alignment with customer needs and market dynamics, while guiding

Qualifications

• 15+ years of progressive B2B enterprise marketing leadership.
• Proven executive leadership and success leading global marketing organizations.
• Deep understanding of AI-first and modern data architectures.
• Ability to craft and evangelize complex technical narratives for C-suite audiences.

Responsibilities

• Assess and define market opportunity for SAP Data and AI offerings.
• Shape messaging, portfolio narrative, and portfolio launches.
• Own the global value proposition and differentiate messaging for SAP Data and AI.
• Lead product launches and AI innovations in partnership with Global Marketing.
• Build a data-driven demand generation strategy across channels.
• Serve as a senior spokesperson for SAP Data and AI with analysts and customers.

Skills

B2B enterprise marketing

Executive leadership

AI and data platforms

Strategic storytelling

Job description

SAP SE is seeking the Head of SAP Data and AI Product Marketing to lead a global product marketing organization focused on SAP Data Cloud and SAP AI Services. The role requires shaping market opportunities, defining strategic growth priorities, and driving end-to-end campaigns in collaboration with Product, Engineering, Sales, and Global Marketing.

The candidate will own the positioning, messaging, and value proposition, ensuring alignment with customer needs and market dynamics, while guiding