Associate Director, Global Marketing

PR Girl Manifesto; Northern (KY); Hybrid; USD 142,000 - 224,000; Full time

Job summary

PR Girl Manifesto seeks an Associate Director, Enterprise Brand Strategy to shape global HCP strategy, scientific narrative, and core commercial platforms for differentiated engagement with healthcare professionals across markets. This role partners with Medical Affairs, Regional teams, and Commercial leads to translate evidence into global strategies and launch priorities.

The candidate should connect science to strategy, simplify complexity for global teams, and develop externally grounded

Qualifications

• Bachelor's degree required; advanced business degree preferred.
• Minimum 6-8 years of experience in pharmaceutical, biotechnology, healthcare, or related industries.
• Experience in global or local marketing, launch planning, or asset strategy.
• Demonstrated ability to translate clinical evidence, customer insights, and competitive intelligence into actionable commercial strategy.
• Strong strategic thinking, scientific curiosity, communication, and stakeholder management capabilities.
• Experience working across matrix organizations and influencing without direct authority.
• Collaborative team player with an open mindset, learning agility, and adaptability to evolving business needs.

Responsibilities

• Lead development of the global HCP strategy, including segmentation and market activation priorities.
• Define the global HCP framework, priority segments, prescribing behavior drivers, and opportunities to shape practice.
• Develop differentiated HCP value propositions and engagement strategies grounded in evidence and insights.
• Translate emerging data and competitive dynamics into strategic implications for HCP engagement.
• Develop globally relevant HCP guidance that markets can adapt locally.
• Lead core HCP strategy assets: journey maps, launch inputs, messaging, and enablement materials.

Skills

Strategic thinking

Scientific curiosity

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree

MBA or advanced business degree

Job description

Job Description

The newly formed Integrated Global Respiratory Business Unit is advancing a bold, long-term respiratory growth agenda grounded in compelling science, strong customer insight, and coordinated global execution. We are seeking a highly strategic, scientifically curious Associate Director, Enterprise Brand Strategy to help shape the global HCP strategy, scientific narrative, and core commercial platforms that enable differentiated engagement with healthcare professionals across markets. Reporting to the Global Brand Lead, this individual will partner closely with cross-functional team to translate scientific evidence, customer insights, and competitive dynamics into clear global strategies, launch priorities, and HCP engagement approaches for current and potential future indications. This role is ideal for a candidate who can connect science to strategy, simplify complexity for global and local teams, and develop externally grounded commercial recommendations that strengthen HCP understanding, confidence, and appropriate adoption.

Primary Responsibilities

Global HCP Strategy Leadership

Lead development of the global HCP strategy, including L3N, customer segmentation, insight generation, behavior-change objectives, and market activation priorities.

Define the global HCP strategic framework, including priority customer segments, prescribing behavior drivers, barriers to adoption, and opportunities to shape clinical practice.

Develop differentiated HCP value propositions, message priorities, and engagement strategies grounded in clinical evidence, customer insights, and competitive dynamics.

Translate emerging data, clinical evidence, treatment landscape evolution, and competitive intelligence into clear strategic implications for HCP engagement.

Develop globally relevant HCP engagement principles, message priorities, and strategic guidance that markets can adapt for local execution.

Partner with regional and market teams to pressure-test HCP strategy, identify local customer needs, and ensure global guidance is actionable across diverse healthcare systems.

Lead development of core HCP strategy assets, including customer journey, strategic imperatives, launch planning inputs, message maps, objection handling guidance, and market enablement materials.

Manage the global AOR, including scope, budget, briefing, performance, and delivery of high-quality HCP strategy and scientific communication initiatives aligned with brand priorities.

Scientific Insights, Evidence Translation, and Congress Strategy

Monitor and synthesize scientific, clinical, and competitive developments to inform global scientific strategy and leadership decision-making.

Shape the global scientific narrative and core communication platform in partnership with Medical Affairs, Clinical, Regulatory, and Regional teams.

Develop the scientific strategy that connects mechanism of action, clinical data, disease burden, unmet need, patient identification, and differentiated value for HCP audiences.

Partner with cross-functional colleagues to identify evidence needs, customer learning gaps, and opportunities to enhance scientific engagement.

Lead translation of new clinical data and real-world insights into clear HCP implications, strategic messaging considerations, and launch or lifecycle planning recommendations.

Support congress planning, advisory board preparation, KOL engagement strategy, and scientific insight generation in collaboration with Medical Affairs and Regional teams.

Partner with Medical Affairs to integrate KOL feedback, advisory board insights, and field learnings into the evolving scientific narrative and global HCP strategy.

Translate complex data into concise strategic takeaways, implications, and recommendations for global commercial planning.

Required Qualifications

Bachelor's degree required; advanced business degree preferred.

Minimum 6-8 years of experience in pharmaceutical, biotechnology, healthcare, or related industries.

Experience in global or local marketing, launch planning, or asset strategy.

Demonstrated ability to translate clinical evidence, customer insights, and competitive intelligence into actionable commercial strategy.

Strong strategic thinking, scientific curiosity, communication, and stakeholder management capabilities.

Experience working across matrix organizations and influencing without direct authority.

Collaborative team player with an open mindset, strong learning agility, and a willingness to challenge assumptions, listen actively, and adapt to evolving business needs.

Preferred Qualifications

Experience in respiratory, specialty care, immunology, or other science-driven therapeutic areas.

Experience developing HCP strategy, scientific platforms, core messaging, customer journeys, or global launch toolkits.

Strong ability to synthesize clinical data, market research, advisory board insights, congress intelligence, and competitive dynamics into concise strategic recommendations.

Experience partnering with Medical Affairs, Clinical, Regulatory, Market Access, Regional, and Market teams in a global matrix environment.

Curiosity and willingness to learn and apply AI-enabled tools to improve efficiency, generate insights, and enhance strategic planning and execution.

Proven ability to build clear, adaptable global guidance that supports local market execution.

Leadership Competencies

The successful candidate will:

Make data-driven recommendations and decisions.

Connect science, customer insight, and strategy.

Operate effectively in ambiguity and complexity.

Influence through strong scientific and commercial storytelling.

Challenge conventional thinking and identify innovative solutions.

Build strong partnerships across global, regional, and local market stakeholders.

Demonstrate a continuous improvement mindset focused on launch excellence and strategic impact.

Why Join the Integrated Global Respiratory Business Unit?

This role provides a unique opportunity to shape the future of our respiratory portfolio by defining how we bring compelling science to HCP audiences globally. You will partner with senior leaders across Commercial and Medical.

Required Skills

Adaptability, Adaptability, Business Alignment, Business Decisions, Corporate Decision Making, Creativity, Critical Success Factors, Customer-Focused, Data Analysis, Design Thinking, Email Marketing, Executive Leadership, Global Coordination, Managing Ambiguity, Market Analysis, Market Dynamics, Marketing Analytics, Marketing Automation, Market Opportunity Analysis, Market Opportunity Identification, Market Research, Metrics Development, Performance Metrics, Pharmaceutical Sales Marketing, Product Management {+ 5 more}

Preferred Skills

Cross-Functional Teamwork, Forecasting

US and Puerto Rico Residents Only

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.

Equal Employment Opportunity

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.

As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.

For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit: EEOC Know Your Rights EEOC GINA Supplement

Company Commitment to Diversity

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

Salary

The salary range for this role is$142,400.00 - $224,100.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

Benefits

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

Job Details

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance.

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Employee Status: Regular

Relocation: No relocation

VISA Sponsorship: No

Travel Requirements: 25%

Flexible Work Arrangements: Hybrid

Shift: Not Indicated

Valid Driving License: No

Hazardous Material(s): N/A

Job Posting End Date: 09/23/2026. A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID: R412118PDN-a2b365ba-8f7b-4918-b9eb-ee23a63c283c