Global GTM Marketing Architect

Uber Technologies Inc.; New York (NY); On-site; USD 119,000 - 145,000; Full time

Benefits offered by this job

Bonus program

Equity award

401(k) plan

Job summary

Uber Technologies Inc. in New York City seeks a strategic, highly organized marketing leader to define and scale Uber's global go-to-market strategy across priority growth areas.

You will translate business goals into clear frameworks, briefs, and campaigns with cross-functional partners such as creative, media, research, operations, product, and finance. The role requires 5+ years in integrated marketing or GTM strategy, a bachelor’s in marketing or business, and strong quantitative skills.

Qualifications

• 5+ years of experience in integrated marketing, brand marketing, or go-to-market strategy
• Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields

Responsibilities

• Lead the development of global go-to-market frameworks that translate business goals into clear marketing strategy, messaging, channel approach, and execution.
• Partner with cross-functional stakeholders to prioritize workstreams, align on objectives, and bring structure to complex, multi-market initiatives.
• Develop integrated marketing briefs and strategic recommendations that guide creative, media, and channel execution across global campaigns.
• Manage end-to-end campaign planning and execution for priority launches and select global IMCs, ensuring strategic rigour, strong creative, scaled efforts and on-time delivery.
• Agency Management: Work closely with creative and media agencies, as well as internal partners, to develop breakthrough, consumer-relevant, and operationally feasible marketing plans.
• Support media and investment planning by helping shape how budgets are allocated, where to test, and how to scale what works.
• Define measurement plans in partnership with analytics, research, and media teams; evaluate campaign performance, surface insights, and recommend optimizations.
• Scale Global Efforts: Build repeatable ways of working that improve speed, clarity, and quality across global and regional stakeholders.
• Executive Communication: Create strong written materials and executive-ready recommendations for senior leadership.

Skills

Integrated marketing

Go-to-market strategy

Strategic thinking

Cross-functional collaboration

Agency management

Analytics

Executive communication

Education

Bachelor's degree in Marketing, Business or similar

Job description

Uber Technologies Inc. in New York City seeks a strategic, highly organized marketing leader to define and scale Uber's global go-to-market strategy across priority growth areas.

You will translate business goals into clear frameworks, briefs, and campaigns with cross-functional partners such as creative, media, research, operations, product, and finance. The role requires 5+ years in integrated marketing or GTM strategy, a bachelor’s in marketing or business, and strong quantitative skills.