Global Growth Marketing Director — Remote

ApprovalMax; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary + bonus

Canada Life Pension Plan — 6%

Health & Wellbeing Benefit Stipend

Home Office Setup — CAD reimbursement

26 days paid time off + birthday day

Service-years recognition reward

Growing international business — 20,00

Job summary

ApprovalMax is seeking a Director of Marketing (Global) to own and drive marketing across all markets. You’ll lead the global acquisition strategy, optimize the funnel from demand generation to trial-to-paid, and be measured on pipeline, CAC efficiency, and revenue growth across AMER, EMEA, and APAC.

You will manage a distributed marketing team, set budgets, allocate channel mix, and partner with Product, Sales, RevOps to ensure seamless GTM, launches, and customer marketing that scales with the

Qualifications

• Experience driving customer acquisition in the US market.
• Proven success leading a large, distributed marketing team.
• Track record of scaling campaigns with measurable CAC efficiency.
• Strong knowledge of GTM strategy, product marketing, and brand positioning.
• Data-driven decision maker with comfort in analytics and forecasting.

Responsibilities

• Own global acquisition strategy across AMER, EMEA and APAC with regional plans.
• Manage funnel performance from demand gen to trial-to-paid conversion and CAC.
• Oversee global marketing budget and channel mix for maximum ROI.
• Establish forecasting, reporting, experimentation, and KPI cadences.
• Lead, develop, and align a globally distributed marketing team.
• Shape brand, messaging, and product marketing across markets.
• Lead integrated campaigns across channels and collaborate with cross-functional teams.
• Partner with channels, sales, and RevOps on GTM and revenue enablement.

Skills

US acquisition marketing

Remote team leadership

High-volume motion

Marketing leadership

Digital marketing

Content marketing

Go-to-market

Brand strategy

Product marketing

Analytics

Project management

Job description

ApprovalMax is seeking a Director of Marketing (Global) to own and drive marketing across all markets. You’ll lead the global acquisition strategy, optimize the funnel from demand generation to trial-to-paid, and be measured on pipeline, CAC efficiency, and revenue growth across AMER, EMEA, and APAC.

You will manage a distributed marketing team, set budgets, allocate channel mix, and partner with Product, Sales, RevOps to ensure seamless GTM, launches, and customer marketing that scales with the