Global GMP Commercial Strategy Lead: Platform Incentives

Google; San Francisco (CA); On-site; USD 152,000 - 221,000; Full time

Job summary

Google seeks a Commercial Strategy Lead for Google Marketing Platform (GMP) to sit at the intersection of product, finance, engineering, and sales, incubating the next generation of platform incentives. You will translate complex product nuances into clear goals and drive global initiatives with precision and prudent resource allocation.

You will grow the Display and Video 360 business through ROI-positive, long-term incentive structures while collaborating with Go-to-Market Operations to ensure

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Responsibilities

• Dissect market dynamics and agency trading arm feedback to identify programmatic commercial incentive white-space opportunities.
• Establish standardized commercial frameworks for programmatic incentive pilots, bridging product gaps and testing customer elasticity without immediate engineering resources.
• Architect and define the operational blueprints and margin parameters to evaluate, graduate, and scale mature, validated programmatic pilots into core, repeatable incentive programs.
• Partner across GMP leadership, Product GTM, Ads Finance, Business Accounting, and regional sales teams to deploy sustainable platform incentive models aligned with YouTube GTM goals.

Skills

Cross-functional acumen

Storytelling

People management

Stakeholder influence

Education

Bachelor's degree or equivalent practical experience

Job description

Google seeks a Commercial Strategy Lead for Google Marketing Platform (GMP) to sit at the intersection of product, finance, engineering, and sales, incubating the next generation of platform incentives. You will translate complex product nuances into clear goals and drive global initiatives with precision and prudent resource allocation.

You will grow the Display and Video 360 business through ROI-positive, long-term incentive structures while collaborating with Go-to-Market Operations to ensure